What Is Sitecore Content Hub?

Apr 28, 2022

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Originally Posted On: https://www.oshyn.com/blog/sitecore-content-hub

Content is a crucial element of any marketing team, but unfortunately it’s scattered all over the place—across multiple disparate technologies, departments, and marketing channels. That makes it challenging to plan, share, and effectively control the entire information flow.

Sitecore Content Hub is a central channel that helps enterprises address this challenge by providing you with complete visibility into all of your digital media files. It integrates functionalities such as digital asset management, marketing resource management, product content management, digital rights management, and content marketing under one platform.

With Sitecore Content Hub, marketing teams can align their workflows and collaborate more effectively without silos. This article introduces Sitecore Content Hub and details how it can help your enterprise manage content more efficiently.

What is Sitecore Content Hub?

Before we get too deep into Sitecore Content Hub, let’s define what a “content hub” is.

In most enterprises, content is scattered across different departments and different workstreams and workflows, which leads to teams storing content in various formats and locations, derailing every effort of unifying content. A content hub is the answer.

A content hub acts as a centralized base for all your enterprise content. As it offers a clear, intuitive 360° view of the enterprise, it streamlines and simplifies the marketer’s job, maximizing the chances of omnichannel interaction and engagement.

Sitecore Content Hub takes the main premise of the content hub and supercharges it. Sitecore Content Hub enables marketers to manage their entire content lifecycle in one place. The platform enables marketers to:

Plan
Create
Strategize
Measuring
Optimizing
Distributing

All in all, Sitecore Content Hub allows the entire marketing department to work in synergy, not isolated in silos.

Why Enterprises Need Sitecore Content Hub

Enterprises need a streamlined way of strategizing, planning and approving content across all channels while managing these processes granularly.
Global companies require a unified platform to prevent time, energy, and resources from going to waste while workers create, review, and approve digital content.
Enterprise workers require a platform that enables them to work together and understand what each person is doing so things don’t happen in a vacuum.
Marketers need a clear understanding of what content is working and what isn’t to strategize and plan for future projects.

What Problems Does Content Hub Solve For Enterprise Marketing Teams?

Unclear processes and lack of strategizing and orchestration across multiple channels
Slow content creation and publishing processes
Lack of understanding of how content performs
Unmanaged content processes and workflows
Siloed teams

Who Can Benefit From Sitecore Content Hub?

Marketing Operations
Content Marketers
Content Creator
Ecommerce Managers
IT Teams

The Anatomy of Sitecore Content Hub

Content Hub is a unified platform composed of different services working together to provide a cohesive experience for content teams. Let’s take a closer look at the parts that form the Sitecore Content Hub:

Sitecore Content Hub Service	How It Helps Enterprises?	Why Enterprises Need It?
Sitecore DAM (Digital Asset Management) Sitecore DAM is more than just basic asset storage. It handles complicated digital asset management scenarios, including metadata, security, and DRM.	Sitecore DAM streamlines the storage, management, distribution, and control of digital assets and content.	Manage every kind of digital asset and file type. Reduce time to locate and share assets. Tag content using ML-assisted algorithms. Preview files in context. Enforce digital rights management.
Sitecore CMP (Content Marketing Platform) Sitecore CMP helps plan content, assign resources, collaborate, review, and approve content pieces for publication.	Sitecore CMP makes it easy for digital marketing teams to strategize, plan, create, and publish digital content.	Plan, manage and collaborate on digital strategy. Speed up content creation and orchestration. Optimize content usage and distribution. Make content visible and make governance possible.
Sitecore PCM (Product Content Management) Product Content Management stores product information such as descriptions, benefits, translated content, and media.	Sitecore PCM helps global brands gain visibility over all their product content.	Centralize and automate the management and maintenance of product-related content. Create relationships between products and content items.
Sitecore MRM (Marketing Resource Management) Sitecore MRM supports and measures marketing operations. From strategic planning to project management and analytics.	Sitecore MRM aids enterprises in managing, budgeting, and orchestrating every phase of a marketing project.	Plan and execute omnichannel marketing campaigns that span different countries and brands. Enable collaboration and approval between teams.
Sitecore W2P (Web-to-Print) Sitecore W2P creates, controls, and centralizes the creation of printable materials.	Sitecore W2P enables self-service and automation of collateral creation.	Generate custom printable content. Enforce compliance and brand guidelines inside and outside of the organization.

Business Benefits of Sitecore Content Hub

Improved Collaboration

Enterprise project managers require a platform that connects disparate teams and merges together to foster collaboration even in the fast-paced enterprise environment. Sitecore Content Hub offers companies the tools they need to support project managers and marketers as well as insights to keep their KPIs in check.

Maximum Customization

Sitecore Content Hub has a can-do attitude toward integrations. The platform makes it simple to integrate with other third parties via APIs like Sitecore connect. In fact, the Content Hub supports out-of-the-box integrations with other marketing platforms such as ERPs, CMSs, and ecommerce engines for maximum customization and a best-of-breed approach.

Seamless Planning

Sitecore Content Hub enables marketers to plan their campaigns in any way that makes sense to their business. Using Content Hub, marketers can plan their digital content production and publication regardless of the channel due to its omnichannel capabilities.

Better Content Authoring

Content hub enables content authors to collaborate with content editors and marketers to review, annotate, and comment on content seamlessly. Content teams can author content directly on Sitecore or simply copy and paste it from other platforms for maximum compatibility.

Personalized Content Delivery

Content Hub enables an enterprise marketing team to edit and publish personalized experiences to different audiences granularly. Content Hub enables global brands and enterprises to create digital experiences for different audiences and user types from a single platform while also measuring their performance.

Prevent a Content Crisis With Sitecore Content Hub

Enterprises need to be adept at managing content and digital assets, and effective management of information is no longer an IT concern. Instead, it’s a company-wide worry and marketing teams need to be ready to step up and help manage the assets they use day in day out.

Oshyn is a certified Sitecore Partner with all the experience and tools to help enterprises make the most of their content marketing efforts. We help companies reap the maximum benefits of their Sitecore implementation while realizing the full potential of their marketing efforts and the value of their content. We enable enterprises to leverage a CX strategy, implement granular personalization and omnichannel marketing initiatives.

Read more about our Sitecore expertise here: Sitecore Development and Integration.