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Originally Posted On: What Is Innovation In Business And How Could It Help You? (menaentrepreneur.org)

A recent survey found that only 21% of business owners feel equipped to survive the changing market and adapt to new methods and consumer needs.

Naturally, not every business possesses unlimited resources that make survival easy. For example, you may have a tight budget, a tight staff, or limited access to the latest technology.

That being said, there’s one resource that you should never be short on, no matter the size of your business: innovation.

What is innovation in business? Why is it an important component of not just survival but success? Read on to find out.

What Is Innovation In Business?

Innovation, in its simplest sense, is the process of creating something new. That could be as concrete as creating a new product line or as conceptual as creating a stronger company culture. There are innovative ways to market your business, run your business, and increase sales.

Innovation can come from the efforts of an individual within your business or from everyone who works for your business. Encouraging things like teamwork and brainstorming can increase innovation. Being open to trying new ways of working together, with customers, or with manufacturers can increase innovation.

There are also specific, research-backed methods you can implement to increase innovation, double-diamond being one of the latest and most successful. As a business owner or manager, staying up to date on innovation science and research can make a world of difference to the success of your company.

How Can Innovation Help Your Business Succeed?

When we’re talking about how to innovate your business, it can be difficult to understand what that looks like in practice. By looking at some of the ways that innovation can boost the success of your business, you can start to get a stronger understanding of what innovation is, how it works, and what it does.

An innovative business is one that is always getting stronger both internally (employee-facing) and externally (consumer-facing).

An example of internal innovation is revamping your training program. You might find ways to train new hires more efficiently, put your employees on a track for upward mobility, and increase employee confidence.

An example of external innovation is finding new and better ways to reach your customers. You might find ways to more effectively target your different target demographics. You might come up with a new system of online sales that is easier to navigate and cheaper to use.

Ultimately, innovation allows your company to grow and stay relevant in spite of changes to the market. The more you emphasize innovation within your business, the better equipped you’ll be at conquering the challenges your business will face in the coming years.

Never Underestimate the Importance of Innovation

What is innovation in business? It is an endless resource you can tap to ensure that your business doesn’t just survive but truly thrives.

Looking for more ways that you can boost your business and stay ahead of the curve? Take a look around for tips, guides, and industry trends that will give your business the edge it needs to succeed.