What Can a Lead Generation Business Do for You?

Want to reach your customers and turn them into viable leads? By teaming up with a lead generation business, you can do just that! Without a well-developed marketing plan, however, you could miss out on possible leads.

90% of searchers haven’t made up their mind when they search online. With inbound strategies like search engine optimization (SEO), you can attract these searchers to your website. Then, you can turn these people into leads and possible sales!

Ready to grow your business and boost your brand with a lead generation company?

Here are eight ways a lead generation business can help!

1. Ramp Up Research

90% of the most successful content marketers prioritize their audience’s informational needs over promotional messaging.

The first step to a successful lead generation strategy is to know your customers. After all, they’re the ones you’re targeting. The better you know your customers, the more likely you can create content that will draw their attention. 

An experienced lead generation company can complete this research for you.

One of the first steps is to separate your customers into buyer personas. This can help you differentiate customers based on demographics, behaviors, and interests. Then, you can create content that better attracts different types of customers.

Keyword research is also key. Before creating content, you need to know what your customers are searching for online. Determining the keywords your customers are using to search can help you curate content for those searches.

You can use tools such as Semrush, Google Trends, and Google Keyword Planner to make a list of these keywords. 

Once you have that list, you can start creating content that appeals to your readers’ search intent. Knowing what your customers are searching for and why will help you become the resource they need!

2. Optimize Your Website for Conversions

In order to help you generate leads, you’ll need to update your website. Even if you attract people to your site, you won’t gather leads if visitors can’t complete specific actions.

A conversion-optimized site will persuade visitors to take those specific actions. For example, you might want visitors to complete a form. In other cases, you might want them to head straight to completing a purchase. 

Lead generation companies know the best strategies to help you gather these leads.

For example, you can improve the user experience (UX) on your website. Improving UX will encourage people to stay on your website and explore your content. Then, they’ll complete an easy-to-use form to become a lead!

3. Improve Customer Engagement

You’ll also want to improve your direct customer engagement.

Many companies are using indirect engagement strategies, such as FAQ pages. However, this doesn’t create a two-way mode of communication between you and website visitors. 

Direct communication, on the other hand, allows you to carry a conversation with site visitors. These methods can include forms, help centers, and live chat systems. With these methods, you’ll need to keep customer service representatives available to help your customers.

Improving customer engagement will show your customers you’re eager to help solve their problems. 

4. Use Inbound & Outbound Marketing Strategies

It’s important to combine your inbound and outbound marketing strategies to create a cohesive customer experience. Otherwise, people might feel disconnected when they interact with your business online versus seeing a billboard.

There are many inbound and outbound marketing methods you can choose from.

Inbound marketing helps potential customers find your business. These techniques are non-intrusive. Instead, you provide helpful information so leads can learn more about your business.

SEO is one of the most cost-effective inbound marketing strategies. To use SEO, you need thorough keyword research and an optimized website. Then, you can attract people to your site using high-quality content, such as blog posts, to help you build trust with your leads.

After reading your content, website visitors can contact you for more information or additional help.

Other inbound marketing methods include your website and social media platforms. 

Outbound marketing, on the other hand, involves a more targeted approach. You can use flyers, billboards, and other print materials to engage customers and draw them to your business. 

Teaming up with a lead generation business can help you determine the best strategies to reach your target audience. 

Like Santa, you can also enjoy these benefits of working with a lead generator like HubSpot to build your business.

5. Keep You Up-to-Date with Trends

Marketing trends change all the time. For example, more companies are optimizing their SEO content for voice searches. As more people purchase voice assistants like Siri, Alexa, and Google, you’ll need to optimize for voice search, too. 

Blockchain, artificial intelligence, and virtual reality trends are changing inbound marketing strategies as well.

Working with lead generation companies can help you keep track of these trends.

Otherwise, you’ll fall behind the curve—and behind your competitors.

6. Create & Optimize Unique Content

Remember, content is key. In order to attract high-quality leads, you need to provide them with high-quality content. Your content can become a great source for attracting new people to your website.

Make sure your content appeals to your target audience.

You’ll also want to make sure your content is unique. Otherwise, what reason do people have to choose you instead of your competitors?

Mix it up! In addition to blog posts, you can also create videos, infographics, quizzes, and other forms of content to appeal to your readers.

7. Automate Your Marketing

Make your life a little easier by using automated marketing tools. These tools can unique your different lead generation tools—such as forms, emails, and more—so they all work together. As a result, you can save yourself time and optimize your overall marketing strategy.

8. Analyze & Optimize 

Finally, a lead generation company can take a look at your data. Then, they’ll determine what’s working and what’s not to improve your campaigns.

Otherwise, you could end up wasting time and money.

Connect with Customers: 8 Ways a Lead Generation Business Can Help

Ready to boost your brand? A lead generation business can help! Don’t miss out on viable leads.

Keep expanding your reach. Discover more inbound marketing tips in the Digital Marketing section of the blog.