What Are Backlinks? What Backlinks Can Do for Company’s Success

If you’ve started reading up about search engine optimization (SEO) techniques, you’ve probably heard about backlinks. Backlinks are an essential part of a great SEO strategy and shouldn’t be overlooked when you’re trying to get your website to rank in search engines.

But what are backlinks? And why they so important?

If you’re new to SEO you might not understand exactly what backlinks are and how they can help improve your site.

Luckily, we’re here to help. Below we’ll help you understand backlinks and tell you exactly what they can do for your company website.

What Are Backlinks?

Backlinks are any links that are directed at a page on your website from somewhere else on the web. These are also known as inbound links. Backlinks are one of the key indicators that search engines look at when deciding where a website ‘s pages should rank in search engine results pages (SERPS).

A site with more high-quality backlinks will typically get more traffic. Because of this, many SEO experts and companies work to make sure their site has a large number of backlinks coming to their site from reliable sources across the web.

Building backlinks can be time and effort intensive, so in many cases, it’s a good idea to hire SEO professionals to help do it. SEO companies such as SEOJet specialize in building backlinks and can be a good solution for a company that doesn’t have the manpower to build backlinks on their own.

Key Benefits of Backlinks

1. Improves Search Ranking

One of the biggest benefits of backlinks is that they can improve the search ranking of your website and its pages. Backlinks that are high-quality and from reputable sources elsewhere on the web can make Google see your site as more worthwhile and decide to send more visitors your way.

However, keep in mind that not all backlinks are created equal. Backlinks from less than reputable sources usually do more harm than good.

2. Makes Indexing Faster

Getting backlinks can also make it quicker for your company website to get indexed by search engines. Especially for new sites and pages, this is very important.

Backlinks can help search engines understand the importance of your site more quickly and get a better hold of how a page should be indexed. If you have a specific page you want to get indexed quickly, backlinks can help.

3. Boosts Referral Traffic

Building more backlinks can also get your site more referral traffic since many people will be clicking on these links to your site. This referral traffic can be a great addition to any organic traffic you’ll be getting as a result of these links.

While organic traffic will probably be your main source of website visitors, adding in extra visitors from elsewhere on the web can be very helpful for building a powerful website.

4. Helps Build Trust

While backlinks can lead to more referral traffic, one of the benefits of this is that more visitors will be coming to your site who already have some trust in your brand.

Compared to organic traffic, referral traffic will be more trusting towards your company. Visitors who click on a backlink will already have an increased level of trust in your company if they trust the site that they were previously on as well.

5. Strengthens Industry Connections

Building backlinks can also help you build your brand and gain new industry contacts. By building backlinks, you’ll be building your reputation among other industry professionals and organizations.

By making an effort to create backlinks you’ll have to reach out to other websites, write guest posts, and do other forms of outreach. As a side effect, you’ll not only strengthen your SEO, but you’ll also be building your business reputation as well.

Final Thoughts

So what are backlinks? And how can they help make your company succeed?

By now you should be starting to see why backlinks can be so beneficial for your company. If you’re serious about getting more organic search traffic and better results on the web, the importance of backlinks shouldn’t be ignored.

Looking for more SEO and marketing tips? Check out our digital marketing blog category now for more great articles.