Tips From a San Diego SEO Expert
Originally posted on https://www.marketingandadvertisingdesigngroup.com/tips-from-a-san-diego-seo-expert/
It’s easy to think you can afford to let SEO sit on the back-burner.
In reality, you can’t.
The longer you wait to optimize, the harder it is to rank well. If you’re not focused on SEO, your competitors are. And there are more competitors popping up every day.
There are nearly 2 billion websites.
Your business doesn’t exist in a vacuum. The competitive business climate is fierce. Everyone wants the same thing — attention in a saturated digital world.
Bad news aside, there’s a light at the end of the tunnel. Hiring a local San Diego SEO expert is easy. They’ll do all the heavy lifting for you.
Prop your feet up, grab a blanket and a cold drink.
You’re in good hands.
SEO Is a No-Brainer and Here’s Why
There are 77,000+ Google searches made every second.
That equates to nearly 7 billion searches a day. Pretend .0001% of those searches are relevant to your business.
That’s 7,000 searches a day that could be interacting with your website. That’s 210,000 visitors a month. Think about what that kind of traffic could do for your business.
Myth: If You Build it, They Will Come
Your website knocks it out of the park. It’s painstakingly perfect and it’s the ultimate salesman. But, just because it exists doesn’t mean anyone will find it.
It’s up to you to meet potential customers where they are. As it turns out, 93% of all online experiences begin with a search engine. So, it’s safe to say that’s where you need to meet them.
Proper SEO is what puts your business in front of the right people at the exact time they need to see it.
SEO Allows You to Meet Consumers Throughout the Buyer’s Cycle
Most people using a search engine are looking for information.
They’re not ready to make a purchase. But, that doesn’t mean you should ignore them.
By lending a helping hand early on, you’re putting your brand on their brain. Eventually, they’ll be ready to buy. And they’ll remember the exceptional experience you delivered.
Targeting keywords with varying intents allows you to attract new customers independent of where they sit in the sales funnel.
You Want People to Trust You, Right?
The first search engine results page gets 91.5% of traffic generated.
Think about how you behave online. When you search for “cat training tips,” you expect the first page to contain what you need.
You trust Google’s judgment and so do consumers. Hence why most people don’t search past the first page. Passed experiences tell them they can find what they need on page one.
If Google trusts you, so do they.
You Can Outsource for Explosive Results
Revenue and results scale disproportionately to the time and money you spend.
Plus, you can outsource SEO to an experienced expert to amplify your results.
It’s no secret that the hardest climb is at the beginning. But, that isn’t because it’s steeper. Once your business reaches the tipping point, your reach will explode.
Hiring an SEO expert will decrease the time it takes to reach your tipping point and magnify what happens after.
San Diego SEO Expert Tip: Start optimizing your website right away.
An Inside Look at What a San Diego SEO Expert Does
SEO is a complex universe that changes nearly every second. Specialists are constantly learning new skills, techniques, and strategies to take your business to the top.
Here’s a peek at what a San Diego SEO expert can do for you.
Competitor Analysis
The goal isn’t to reinvent the wheel.
First, they’ll research and analyze what works for competitors within your vertical. Specifically, they’ll dig into:
- Keyword strategy
- Information gaps
- Social media
- Paid ads
- Email marketing tactics
- Other digital marketing strategies
This is the foundation of everything else moving forward.
Content Audit
An SEO expert will check your existing content.
What pieces perform well? Which ones don’t?
They’ll tweak your headlines, body text, meta tags, and more to increase their performance. They’ll also look for gaps and areas of improvement.
Keyword Research
Keyword research is a science. It boils down to finding search queries with a golden ratio of search volume to difficulty.
And relevancy.
And search intent.
And cost per click.
It sounds complicated because it is.
An SEO expert will do the mathematical work behind the scenes while you sit back and reap the benefits.
Keyword Strategy
A strong keyword strategy takes those golden keywords and turns them into an actionable plan.
This plan covers every step of the buyer’s journey from awareness to retention.
Content Creation
Content creation takes your keyword strategy and turns it into digital content. This could be in the form of:
- Blog articles
- Videos
- Social media posts
- Landing pages
- Infographics
- Interactive content
The goal of each piece of content is to solve a problem your audience may have. And then to help them find it when they need it.
Local Optimization
Proper local search optimization means appearing in search results that include “near me” or a specific location.
An SEO expert will set up your Google My Business listing, manage your directory citations and reviews, and optimize your website for you.
On-Page Optimization
There are specific areas Google crawls to understand what your pages are about. On-page optimization is utilizing them to give search engines a clear picture.
A long, long time ago…
The more times a keyword appeared, the higher that page would rank in search results. But, that’s not the case anymore. Good on-page SEO finds the perfect balance of giving Google what it wants without sounding like a robot.
Site Structure
Is your site easy to navigate? Does your menu structure make sense? Do you have an XML sitemap?
A proper SEO expert will double-check and take care of it for you.
Site Speed
The internet is a place of instant gratification.
74% of users will abandon a website that doesn’t load in 5 seconds or less. It’s imperative that your website loads quickly across all devices.
The more people bounce from your site, the less Google trusts you as a source of high-quality information. They’ll penalize you by moving you down the rankings.
Ouch.
An SEO expert will make sure your site is lightweight and loads quickly.
Backlink Generation
A backlink (or inbound link) is the search engine equivalent of a five-star rating.
In Google’s eyes, if a high-authority website links to yours, you must be offering something good.
Experts help you generate backlinks by guest posting, email outreach, and other white-hat SEO techniques.
Analytics and Reporting
If legwork is the cupcake, analyzing results is the icing on top.
Analytics and accurate reporting prove what tactics work and those that don’t. This information helps build a continuous SEO growth strategy moving forward.
San Diego SEO Expert Tip: Research everything in this section so you can discuss them during your free consultation.
How Hiring an SEO Expert Will Benefit You and Your Business
You’re busy managing 7,832,405 other things. Hiring an expert allows you to do your thing.
And allows them to develop a unique SEO strategy specifically for your business.
1. You’re Hiring an Expert
Experts say that it takes 10,000 hours to become an expert.
Wait. Who are these experts and what are they experts on? Who knows.
Whether it takes 10,000 hours or not, being an expert takes a lot of time, research, studying, and effort among other things. Odds are, you don’t have time for that.
You’re probably trying to become an expert on something else.
Hiring an SEO expert means you’re getting a specialist who’s put in the blood, sweat, and tears to sit where they’re at. They have a backlog of experience to lean on.
So, you can rest easy.
2. Stay Up-To-Date with Google
Google updates it’s search algorithm approximately 9 times a day.
Each update makes the algorithm more human and harder to understand.
Even the folks at Google don’t know 100% how it works.
But, SEO experts live and breath for those updates. To them, it’s a welcomed challenge. They stay up-to-date so you don’t have to.
And because they enjoy it.
3. Save Yourself Time, Effort, and Money
DIY results take a lot of time to see (usually 6 months to a year, if at all). That’s if you have an idea of what you’re doing.
Hiring an SEO expert saves you the hassle and cost of learning how to do everything yourself. Plus, you’ll see results sooner.
It’s a virtually hands-off approach that lets you focus on other things.
4. Cost-Effective and Consistent
Effective SEO campaigns are consistent and cost-effective.
Experts understand this and work hard to deliver human-first optimized pages and content. Every aspect of your online presence is cohesive with a big-picture strategy in mind.
A common mistake is hiring someone to optimize one page at a time. This creates inconsistency and provides no general structure to the madness.
5. Avoid Devastating Mistakes
Honest SEO mistakes can wreak havoc on your online presence, especially if your website is new. Something as simple as trying too hard can get you banned from Google.
Using a keyword one too many times can destroy your rankings for months on end. Buying backlinks is also a deal-breaker for Google.
SEO experts understand these bad practices and know how to avoid them.
6. Accurate Reporting
Reports and analytics are vital for understanding how your business is performing.
Often times, analytic reports from standard software are hard to understand.
But, experts understand the importance and are able to generate reports that make things easy. You’ll be able to easily understand the impact of your SEO investment.
Understanding the impact simplifies decisions about the future of your business.
7. Increased Search Engine Performance
After hiring an SEO expert, you’ll see increased search engine performance. You’ll see more organic traffic, higher rankings, and higher conversions.
Search engine traffic is highly targeted making it easier to turn visitors into paying customers. Additionally, as Google starts to trust you, your brand will have more authority.
Ranking new articles and new pages won’t take years and you’ll gain a loyal following. What’s not to love?
8. Technical SEO
Technical SEO goes beyond page speed and meta tags.
Schema markups, HTML code, and CSS script structure are a few of the more complex aspects. If you don’t know what those are, don’t worry.
You’re not alone.
But, you are in luck. SEO experts have spent years studying the technical aspects of what makes Google tick. They’ll do the dirty work so you don’t have to.
9. Hiring Local Provides a Hands-On, In-Person Experience
Hiring a local San Diego SEO expert does more than keep business in your local economy.
The benefits of working with a local expert include:
- In-person interactions
- Personalized attention
- Understanding of your local market
- Effective local keyword research
- Multiple streams of communication
- Local business connections and network opportunities
- Local partnerships
San Diego SEO Expert Tip: Hire a local SEO expert for explosive business growth.
How to Decide If You Should Outsource SEO
If you answer yes to any of the following questions, hiring an SEO expert will benefit your business.
- Do you have a website?
- Do you want to make more money?
- Do you want to help people solve their problems?
SEO is complicated but knowing when and how to hire an expert isn’t.
San Diego SEO Expert Tip: Don’t wait to hire an expert. Invest in the future of your business. Now.
A Results-Driven San Diego SEO Expert at Your Fingertips
The MAD Group exists to make an impact on businesses and consumers across the world.
They want to help your business thrive through creative marketing, advertising, and design.
When you hire a MAD San Diego SEO Expert, you’re also hiring a business partner and friend who won’t settle for ordinary. Plus, the process is easy and future you will look back and say “thank you.”
Schedule your free consultation using the form below to get started today!