Originally posted on https://millennialmagazine.com/2019/05/22/the-big-business-persona/

A big business persona is something that’s heard throughout the business world. Imagine a certain swagger that a person has when they know they’re better than others, well that’s what you can see from the big businesses around the world. There are certain images that they have to try and maintain, and certain things they have to do that let the world know they’re a big business.

From the flashy adverts on the TV, so the news scandals about something one of the CEO’s has done, you’ll just generally feel the presence of a bigger business everywhere. But this really is a persona that anyone could go and pick up, and we definitely recommend that you take a thing or two from the way that they act, and put it into your own business. You don’t have to be able to walk the walk to talk the talk, but this is essentially what everyone thinks when thinking about a big business.

But they’re wrong. You can easily have the gift of the gab, and make your business look bigger and more established than it is, before it actually is. The benefits to this are huge, and some of which we’re going to explore today. So if you know that your business needs this big business persona, here’s how we think you can achieve it!

The Basics Of Business

You can’t really walk around with a big business persona, if you haven’t even met the basics of business yet. But it’s uncommon for people to set up their business, and it actually have all of the points covered. The idea could be there, and the right mind could be behind it, but there are some fundamentals of business that you need to try and master if you’re going to get to the point where you’re making some serious money.

The first, is actually looking and sounding like a business, especially when dealing with your customers. From the very beginning, the interactions that you’re going to have with customers will really define how you are as a business, and how people see you. So if people are ringing a mobile phone to contact you, with the signal crackling and your family shouting around in the background, well you just aren’t going to look professional, are you!

But we also get that not everyone can just waltz right into business, and jump straight into paying for an office. It’s expensive, and when you have your own place as well, it’s just not something that’s feasible for a new small business. So one thing you could do, is sign yourself up to a dialer system that will put a lot of the work in for you, and give you that image of being a big business, without actually being one. All you need is your mobile phone, and they’ll give you a number that you’ll come up as, and do a lot of the hard work for you. From automatically dialing your contacts, to setting up a business like voicemail system, you can do it all through a dialer system!

Who You Need On Your Side

You need people on your side if you’re going to look and act big, because you first have to path the way to being able to do that. So having people on your side who you can rely on, is all about outsourcing parts of your business to give it a better structure, and to help you grow in the early days. One person you definitely need on your side, is a good accountant. An accountant can advise you of moves which would be financially good to make, and what you should be doing with your money to better the use of it.

If you don’t have an accountant on your side, and you’re simply trying to do it all on your own, then you might run into a spot of bother. From overspending on the business expenses, to forgetting to put aside for business tax, an accountant can help guide you with it all. You also need a decent marketing company on your side, who isn’t going to charge you the world for their services, but also isn’t going to be so cheap and poor, that nothing ever comes of the money you’re spending. So be sure to have a look around at the marketing companies who specialize in bringing up small businesses. They will know the techniques that will best work for startups, and they’ll know the sort of budget that you’re working with!

Big Business Moves

If you want a big business persona, you’re going to have to start making some big business moves to try and match it. So for example, moves that big businesses make are ones such as investing, and sponsoring, and using their money to show that they have power in the business world. Now the only thing that you could probably sponsor as such a small business, is your local sports teams. But even that won’t do much for your business. So you need to think about how you can use your money in investments, to help grow that fund that you’ve been working on, which should in turn help to grow your business. Investment is risky, so going through a broker is always wise. But we’d recommend sticking to the low level techniques, such as Forex and Bitcoin, simply because you don’t necessarily need that much money to get you started. But you can get a lot of it back!

The Things You Need To Avoid

There are many things that you need to avoid as a business, and one of them is acting too big for your boots. Some people try and scale their business far too early, and it only leads to the inevitable collapse. So make sure that you’re sticking to what you can do, and waiting for your business to show you that you can do any different. You don’t want to jump into anything, without knowing that it’s going to better your business by the end of it!