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Originally Posted On: https://wickedbionic.com/blog/successful-and-impactful-social-media-buying

Ever stumbled upon a captivating ad while browsing your social media? It’s something we’ve all experienced. But have you ever considered the brains behind those ads? Let’s delve into the world of social media buying, Wicked Bionic style.

Understanding Social Media Buying

At its core, social media buying revolves around securing ad placements on platforms like Meta, TikTok, X, Snapchat, iHeart, and LinkedIn. Think of it as spotlighting sponsored content to a particular audience. What Wicked Bionic does is identify which platforms resonate most with our client’s target market.

The mission in social media buying? Pinpoint the perfect audience, place, moment, and context to serve ads that hit home. When done right, these ads don’t just decorate a feed—they drive viewers to explore more about the brand or business.

Crafting a Social Media Buying Blueprint

Here are some techniques that Wicked Bionic uses to ace the ad game:

Manual Buys: This isn’t about following the crowd. It’s about seizing control, setting our own pace, and bidding for ad space, like on Google Ads. It’s a hands-on approach that allows you to fine-tune to reach diverse audiences for optimal outcomes.
Programmatic Buying: Harness the power of automation and sift through vast user data to serve ads that click, both figuratively and literally. Programmatic media buying platforms include Adroll, Google Marketing Platform, Vibe, and AudioGo.
Direct Buys: Sometimes, it’s personal. Engage directly with advertisers, negotiating favorable rates and schedules to get the best deals for your clients.

The Life Cycle of Social Media Buying

The magic of a compelling ad unfolds in stages:

Pre-Ad Launch
Before an ad sees the light of day, there’s a whirlwind of research, planning, and strategy crafting. It’s often a collaborative dance with your clients, ensuring the chosen platforms and messaging meet their vision.

Steps to smooth sailing in this phase:

• Spot the target: With client insights, market research, and stakeholder meetings, we pinpoint the ideal audiences to engage.
• Craft the strategy: Every move aligns with the campaign’s objectives.
• Craft the Messaging: Understanding cultural and generational nuances is the keep to developing messaging that reaches AND engages target audiences. Multilingual campaigns are developed to be authentic and inclusive.
• Pick the platforms: Choose the most potent platforms with the highest engagement by each target audience to maximize effectiveness.

Once the groundwork is laid, it’s showtime.

Launching Ads
It starts with crafting content that sings. With a structured delivery plan, you’re not just launching; you’re monitoring, tweaking, and refining.

Post Ad Launch
Post-launch is all about reflection. Gather data, spot trends, and fine-tune them for future campaigns. Numbers don’t lie, and they’re the compass for continual improvement.

Content: The Heartbeat of Social Media Ads

An ad without gripping content and targeted messaging is like fishing in the ocean, hoping to catch something. At Wicked Bionic, we believe in content that not only looks good but resonates with multicultural and multigenerational audiences.

Here’s our content mantra:

Know the content sweet spot: Always tailor content to the target audience, always. If you’re creating a multicultural paid media campaign, speak their language.
Consistency is king: Regular, consistent paid ads keep the momentum going. Remember, it can take up to 90 days for machine learning to kick in and optimize your ads, so be patient. And explain this to your clients.
Analyze and Optimize: How are your ads performing, who’s clicking and who isn’t, in A/B testing, which ad resonates more? Analyze the data then optimize for peak performance and budget efficiency.

Needing a Social Media Buying Agency?

If your known brand aspires to grow more effectively with multicultural, multigenerational paid media campaigns then contact Wicked Bionic.