Should You Hire an SEO Specialist?: Here are 5 Undeniable Signs You Need One

Is yours one of the many businesses that manage their own website?

You might wonder why other companies go to the extra expense of hiring an SEO specialist when they can do it themselves. But should you be following their lead? Here are undeniable signs you should be calling in the SEO experts.

Time

If you’re struggling to find the time to prioritize your SEO, then it’s best to call in an SEO analyst. We all have the same 24 hours in a day and it pays to work smarter, not harder.

If you don’t have SEO certification yourself, then it will take longer for you to achieve the same results as a professional. Pay someone to take that task off your hands so you can focus on what you do best.

Poor Performance

SEO isn’t a static thing. Just when you think you can answer the question, ‘How does SEO work?’ the algorithms change. This can mean that what was working before, isn’t working any longer.

You’ll see this in terms of fewer visitors, page reads, and inquiries. If you’ve tried all the tricks in your own playbook, it’s time to get someone else to give you some tactics.

Budget

If you’re using Pay-per-click (PPC) advertising, and you’re not seeing the rate of click-throughs or conversions that you used to? It’s time to try something else. PPC can be a really effective way of getting traffic to your site, but unfortunately, it can also be expensive.

While building up traffic using SEO may take longer, it’s more consistent. You don’t see the peaks and troughs in the performance that you do with PPC, and if you hire someone who is constantly updating their SEO skills, then your stats will only continue to grow.

Competition

Your business doesn’t operate in isolation, and you can be sure that competitors will be using all the SEO tricks in the book to get their sites ranking above yours. Unfortunately, not everyone believes the route to success is by doing better yourself, some will try to negatively impact your reputation.

The best way you can deal with something like this is to ensure that the positive things you and others are saying about your company rise to the top of the search engines so they are what customers see first.

Locality

If you’re looking to attract a local audience, you will need to use different and specialized SEO tools. As technology changes and more users access the internet using smartphones, the ability for search engines to give local information increases.

A skilled SEO consultant such as Atlanta SEO Solutions will stay up-to-date with these techniques and can help you use them to increase your business.

More Reasons to Hire an SEO Specialist

There are many reasons to get an SEO specialist involved in your business. If you’re launching a new product, or have revamped your website. If you feel like you’ve plateaued with your reach on social media. And most importantly, if you’ve been contacted by a search engine to say you may be penalized.

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