How to Plan a Promotion Strategy for Your Bond Business

Oct 19, 2017

Having a successful bond business is more than offering excellent customer service and bail solutions.

It means being a strong competitor in the market to gain business above other bond providers in your area. To do this, you have to provide the best services possible and have an even better promotion strategy.

Promotions are key to any business. They help build your brand recognition, which often leads to first-time users and loyal customers over time.

Your quality of service builds a reputation, but your promotions build a market.

Here are three things to do to plan your bond business promotions.

1. Focus on Your Content

Online content is the equivalent to in-person communication.

It is how you reach consumers and get them interested in who you are and what you do. However, because there are so many things available in an online space, you have to create a targeted approach.

Research the best keywords to use in your promotion strategy. Focus on the group of people you want to do business with the most. Narrow down the demographic as much as possible, and consider their internet habits as well.

This is the foundation of your content strategy. From there, you have to be consistent in creating new material with a branded approach.

New material boosts your SEO performance and helps keep the conversation going with potential consumers. Making sure everything you push has an aligned message creates a strong representation of your brand.

The more content you create, the better these efforts come together.

2. Work on Getting Found

As great as your content may be, you have to think about the right execution for your promotion strategy to work.

Go back to your keyword and consumer research and meet your audience where they are. Make sure your website and all content are compatible with desktops, tablets, and smartphones.

Push new content on a company blog. Focus on one or two social media channels, rather than spreading yourself thin over multiple tools.

The key here is engagement, and you will get better results with quality over quantity.

3. Keep the Audience Engaged

Once you get the conversation started, be sure to keep people coming back.

Your call to action has to be loud and clear.

For most bond business promotion strategies, this means having your contact information readily available all over your website. Consumers who need your businesses right away will want to pick up the phone and get things going.

However, other sources of business can be lawyers looking for dependable bail services to refer clients to. To best reach this market segment, use subtle calls to action and build trust over time.

A great example of engagement is Action Immigration Bonds. Their FAQs help people know what to expect before they hire the company.

Clients will not always have an immediate need, which means they will take their time and do more research than the average consumer. Engage as much as possible to keep them coming back.

Start Building Your New Promotion Strategy

Running a bail bond business is no easy task.

Between offering client solutions and handling legal paperwork, it can be easy to forget about the importance of good marketing and a strong promotion strategy.

Stop putting promotions on the back-burner and let the professionals help you.