How to Write an Advertisement: Essential Steps for Pawn Shop Owners
Owning a pawn shop means you need to wear many hats. Not only are you running a business, but you’re also a bit of a banker in that you sometimes provide temporary loans to customers.
And you need to be a bit of a historian to help you determine the value of the varied items that people sell to you. While it’s never a dull moment, you also have to figure out how to drive new customers in through your doors.
For most business owners, advertising is the hardest part of running a business. Keep reading to learn how to write an advertisement that captures the attention of those most likely to visit a pawn shop.
If You Want to Know How to Write an Advertisement, Know Who Your Niche Customers Are
Not everyone is going to be your customers. Part of advertisement writing is determining who is most likely to visit your pawn shop and make a purchase. These people are your niche or core customers.
Make a list of the common traits you see in your customers. Their age groups, financial situation, and even their hobbies will help you determine the best sources to place your advertisement so they’re most likely to see it.
Help Them Solve Their Problems
If you want to know how to prepare an advertisement, take a look at what keywords other pawn shops are using in their advertisements. In most cases, you’ll find that the keywords most often used are helping people solve their problems.
Helping someone solve their problems not only appeals to their logical side, it appeals to their emotional side as well. And when you can do that, you’ll find customers start to flock to your pawn shop.
Look at Other Written Advertisement Examples
Take a look at advertisement writing examples. The examples that capture your attention the most are the ones you should try to emulate.
Use words that help answer common questions customers ask you. Use a headline that can’t help but capture and hold their attention.
But good advertising is more than just words. Use images that hold their attention and make them take notice. Everything you place in your advertisement counts whether it’s a word, image, or headline.
Tell a Story That Connects With Your Customers
When you’re learning how to prepare an advertisement, you need to learn how to tell a compelling story. Content is king, no matter if it’s a blog or an advertisement.
Tell a story that grabs their attention right away. People are bombarded with advertising all the time and have become immune to paying attention to anything that doesn’t immediately grab their attention.
Start off by sharing a story they can’t help but relate to and you’ve got a captive audience.
Include a Call to Action
If you really want to know how to write an advertisement example that captures people’s attention, don’t forget to include a call to action. People need to know exactly what their next steps should be.
Great examples for pawn shops are phrases like, “come in and see our latest inventory before its gone” and “stop by soon”. You want to include a sense of urgency in the message so they take action as soon as possible.
Keep Learning
Learning how to write an advertisement isn’t a one-time lesson. There’s always something you can learn to help capture the attention of new customers.
Our blog articles can help. Keep coming back to learn the latest tips in content marketing to make your business the success story it deserves to be.