Originally posted on https://www.getcrowds.com/how-to-network-at-events/

Trade shows and other industry events are extremely important for business. That’s because they provide a great opportunity to network with other members of your business community.

Many people aren’t skilled at networking. That’s unfortunate, because networking is a valuable business tool. It’s a way of building relationships that can be mutually beneficial.

This article takes a look at how to network at events, even if socializing doesn’t naturally fit your personality type. Keep reading to learn tips for how to work a trade show that can help take your career to the next level.

Be Prepared

Never be taken by surprise. It’s vital to study the list of attendees prior to the event. Know the names of people you want to make contact with, and make it a priority to remember names and faces. This is a key aspect of successful networking.

This also helps you to effectively structure your time at events, by knowing who you plan to seek out and positioning yourself to interact with them.

Preparation is also crucial for presentations. Never attempt to wing it.

Be Approachable

Being approachable is another important aspect of networking. You want to be the type of individual who people are excited to approach and be able to have a conversation with. That’s why you can’t overestimate the power of good body language and a friendly smile.

Engage in Quick Conversations

Another secret to effective networking at events is to learn the art of engaging in quick and relevant conversations.

Be interested in the other person. Be engaging and interesting, but never make the conversation about you. This is ultimately the way to leave the most lasting and memorable impression on others.

Perfect Your Elevator Pitch

Practice your elevator pitch until it’s perfect. Be prepared to present it without warning. This is your greatest calling card. Your pitch should tell who you are and what your company is all about. Make it quick, concise, effective, and memorable.

Make the Most of Social Media

Social media has radically changed the way business people network. It’s perfect for events because it allows you to keep in touch with other attendees, offer your current status at the event, as well as your plans for later that evening.

Always Have Business Cards at Hand

Business cards still play a significant roll in day to day networking, and this is especially true when attending industry events. Always bring plenty with you, and always have one ready to give out.

Your card should contain your name and your company name, as well as vital contact information. And your business cards should look professionally designed. Never settle for cheap-looking, poorly-designed business cards.

The Basics of How to Network at Events

Networking is a learned skill. If you want to be successful in business, you’re going to need to know how to network at events. Fortunately, the tips contained in this article can help you look like a seasoned pro at your next industry trade show.

Click here to learn how to stand out from the crowd with 7 trade show booth design tips.