Getting the Glance: 6 Attention Grabbing Logo Design Ideas
With all the millions of logos in the world, how could yours possibly stand out amongst the competition?
It’s hard enough to get a unique logo with a professional designing it. But, since you’re starting a brand new business, you don’t have the money to hire someone.
Don’t despair. With a little guidance, you can create your own one-of-a-kind logo.
There are certain ideas of design that every graphic artist follows. If you keep them in mind, you’ll be on your way to creating something eye-catching.
What is it about a logo that makes people want to get a second look? One factor is that it appears professional.
If yours looks amateurish, people might do a double-take. But, that’s not the kind of glance you want to grab!
With images and text all around, trying to get the attention of potential customers is difficult. Check out these logo design ideas for help.
1. Simplicity Is Still Eye-Catching
The idea that something simple stands out more than a busy design might not make sense at first.
You might imagine that a design with a lot going on would look interesting. That it gives the eye all sorts of things to check out. There are more details to discover.
Actually, it’s usually the opposite.
A logo isn’t a beautiful mural that people want to stand in front of and marvel at. It’s branding that someone will look at quickly and make a snap judgment about.
Simple designs always look more professional and pleasing.
Think of the Apple Computers logo. It’s understated and to the point. Just an apple, and only using one color!
As you get ready to make your logo, check out other famous logos. You’ll begin to notice how little there is going on.
2. Don’t Recreate What’s Already Been Done
After you get some inspiration from other logos, throw all of that out the window. You never want to copy or even hint at a logo that’s already been done before.
The whole point of a logo is to create brand recognition. People can associate a logo with a brand quickly.
You don’t want people to look at your logo and confuse it with another brand. Then, you’re obviously not standing out.
What if they look at yours and it just reminds them of another brand? Then you’re reinforcing another brand’s recognition and not your own!
After you design a few logo options, a good idea is to reverse Google image search them. That way you can make sure that there aren’t any designs out there that are too similar.
3. Design for the Logo’s Use
Before you ever start brainstorming designs, take some time to think about how you will use the logo.
Think of where that logo will usually be featured. Imagine what size it will be. Put yourself in the shoes of someone seeing it for the first time.
That should inform how you design the logo. For example, let’s say you’re designing a logo for a new podcast you’re creating.
Most times, when people see your logo it will be on their phones. That means it will appear to them as a very small square. Design with that at the forefront of your mind.
Your logo should be easy to read. Any illustration should be clear at that small size. No details should be too small to make out.
4. Go for Timeless
After designing this logo, you won’t want to keep updating it periodically. That’s why you should do your best to create a timeless logo. One that will grow with your business for years to come.
How do you do that? Don’t use any silly or trendy fonts. They might seem fun now, but they’ll probably look outdated soon enough.
Again, you’ll have a better chance of ending up with a timeless design if you go for simplicity. Limit the number of colors you use. Really consider whether an illustration will hold up as well as something more abstract.
Of course, you can’t always predict whether something will look dated in five years.
If yours does, you can check out logodesignteam.com. Their designers can actually take your old logo and update it to look more modern. Or they can just create something totally new!
5. Color Is Key
Color is one obvious way that you can catch someone’s attention. Take the time to choose a palette that’s perfect for your logo.
One way to do that is to design your logo in black and white first. Then, you can pick out a few color schemes and apply them to the logo at the end.
Some colors that you like might not make your logo pop as much as you imagined it would. Seeing different options side-by-side will allow you to make a more informed decision.
6. Get a Second Opinion
When you’re working on a logo for a while, you might become too close to it. That’s especially true if you’ve done many drafts.
Whether you love what you’ve done or can’t tell if it’s good or not, get a second opinion.
Send it to a few friends whose taste you trust. Ask them all what their first impression is. See if there’s anything they’d change.
If you made your logo in different color options send them those to find their favorite. You don’t have to take their advice if you don’t agree. But, if all five friends say they love the green logo, they might have a point.
Get Started with These 6 Logo Design Ideas
These 6 logo design ideas will get you started on the path towards an eye-catching creation. Don’t be afraid to play around with all sorts of concepts. Let your imagination wander and you’ll end up with something truly unique!
Want to learn more about DIY designing for your business or brand? Check out this article for website design tips and tricks.