Essential Product Packaging Tips

Did you know that more than 70% of consumers in the United States agree that packaging influences their purchasing decisions?

The packaging does much more than keep products safe from spills and damage, it can also help market your items. 

If you want to make the most of your packaging, there are a few things to keep in mind. 

Continue reading to learn some of the best tips for product packaging that will make inventory fly off the shelves!

Limit Waste

One of the biggest product packaging trends industries are implementing is eco-friendly packaging. 

Recycled plastics and repurposed materials make excellent packaging. Your company can do its part in helping the planet by reducing waste. Aside from recycling plastic, you can also use wholesale glass jars for packaging. 

Another reason you want to avoid waste and limit packaging is that it can be frustrating to consumers. After they buy the products, they will be excited to use them and shouldn’t need scissors to open them. 

Tell a Story 

The most successful companies understand that they are not only selling a product but an entire experience.

You can tell a story on your packaging to attract buyers and increase their product knowledge. When consumers have more to learn about a product, they have an easier time making a selection. This can also help you increase sales since everyone will understand the product’s purpose and how to use it.

Stories can make your products more relatable and intrigue buyers. Don’t be afraid to share a piece of your company with consumers. 

Printing Matters 

Whether your labels are printed directly on the products or the packaging, the printing must be neat.

Some companies will cut costs and select the cheapest options for packaging and labeling. Instead of using low-quality printing, you should invest in a more professional appearance. Customers will be more likely to purchase your products if they don’t look poorly made. 

If your printing is blurry or difficult to read, it’s best to sample those products. Selling products with poor printing can lead to confusion and customers may use your products inaccurately. 

Be Bold

When it comes to developing a packaging design, you can’t be afraid to be bold.

Using bright colors and eye-catching packaging can draw people to your products. Although white and simple packaging may look neat, it can easily blend in with other items. Making your packaging stand out, without looking cheesy, can even help with branding. 

Your product packaging design should reflect your company and emphasize the effectiveness of the item. 

Does Your Product Packaging Need Improvements? 

No matter how amazing your product is, if the product packaging isn’t on the same level, it won’t sell. 

By using bold strategies and ensuring high-quality printing, you can catch the attention of consumers. Telling a story can also help fill in packaging space and increase sales since it will contribute to marketing. 

Don’t forget to follow your company’s mission when selecting packaging materials, not all are made the same.  

If you want to discover more packaging and branding tips, read our blog for the latest content!