Photo from Unsplash

Originally Posted On: https://apnews.com/article/marketing-campaigns-d22ac034347520e3c54c7f6c323511e9

 

Introduction

Custom die cut stickers are a unique way for businesses to enhance their marketing efforts. If you’re a small business owner, it’s no secret that marketing is key to growing your company.

Stickers are a versatile product, and they offer a cheap and easy way to market your brand. Today we’ll cover some of the many ways that die cut stickers can be incorporated into a marketing campaign.

What are die-cut stickers?

A die-cut sticker is a sticker that is cut through the backing paper to the shape of your design. This means that the sticker will be the exact shape of your design, which gives them a premium, finished look even before they have been applied.

This differs from a kiss cut sticker, which is not cut through the backing paper. Instead, kiss cut stickers are only cut through the adhesive sticker layer. This leaves the backing paper intact, which acts as a frame around the sticker.

 

Die cut stickers can be made from many materials, including vinyl, paper, plastic, and metal foil. Vinyl tends to be the best sticker material because of its durability and print vibrancy.

Vinyl stickers are excellent for creating brand awareness at conventions or use as marketing tools.

You can also consider specialty sticker materials. Holographic die cut stickers can be used when you want your design to really stand out. Clear vinyl can be used for windows or when you want a product to show through.

Why should I use die-cut stickers?

If you have a product or service that you want people to know about, but don’t have the budget for an expensive advertisement campaign, die cut stickers are an excellent option.

You can place them on a car, window, or door, and anyone who passes the sticker will get exposure to your brand. Stickers can act as a mini billboard for your brand.

The great thing about die-cut stickers is that they are inexpensive compared to other options like radio ads or billboards.

Also, die-cut stickers can help promote your brand while being subtle enough not to be annoying (no one wants their car covered in bumper stickers). So, if you want more customers without spending too much money, stickers might be what you need.

 

The top ways to use die-cut stickers

There are many ways to use die-cut stickers. Whether you’re looking for the perfect complement to your product, a marketing tool, or a gift or giveaway, there’s something here for everyone.

• Use as a complement to a product. This is where die-cut stickers shine! They’re perfect for adding detail to packaging, labeling products, and more.
• Use as a marketing tool. For example, die-cut stickers can be used as giveaways at events or even sold individually as gifts for customers who purchase from you online.
• They also make beautiful adornments on business cards, envelopes, and anything else that needs dressing up with some flair.
• Use as an alternative label style when wrapping presents instead of tearing off the adhesive-backed paper. Stickers give your gift a more premium and personalized look.

 

Multi-level branding

A great way to use die-cut stickers is multi-level branding. For example, your business name or logo can be placed on the sticker, while the lower part is used to promote your business or event.

This allows customers to see your brand repeatedly, which will help them remember it.

You can also use die-cut stickers in ways that aren’t necessarily brand related but still make sense for your company.

For example, if you’re launching a new product line at a convention center, why not create die-cut stickers that include information about where it’s being held?

If someone sees these during their travels around town, they’ll be more likely to attend once they realize what’s happening nearby.

Out-of-the-box business cards

Sticker business cards are memorable and can make your business stand out from the rest of the crowd.

It’s a great way to give people a taste of what your brand is all about and can help your business card stick in their minds (pun intended).

 

For example, if you’re handing out stickers at an event or conference as part of promotional materials for your company, why not include a few extra ones with each one? This gives attendees something they can take home with them and show off.

Gifts and giveaways

A sticker is a great way to promote your business, brand, products, and services. You can use stickers as giveaways at events or use them as social media graphics to share with your audience. Stickers can be used in many other ways:

• Giveaways are perfect for any event where you have supporters in attendance.
• If your supporters can take home something from the event, it will help them remember the experience and hopefully bring them back again. This works incredibly well if you offer some special deal or promotion when they return next time.
• Promoting your community is also very important in today’s world. For example, social media platforms like Facebook have made it easier for people who live far away from each other to connect through social media groups, which helps build relationships between people who otherwise wouldn’t have known each other.

 

To use as a complementary product.

Complementary products are another way to increase sales and customer loyalty. For example, a coffee shop might sell die-cut stickers that say “I Love Coffee” or “Coffee Makes Me Happy.” Likewise, a gym could offer die-cut stickers that have motivational fitness stickers.

One method of using complementary products is through contests and giveaways. For example, you can give away a free t-shirt if someone buys five bags of coffee from you during June.

In the same way, you can give away sticker gifts with each purchase a customer makes.

Stickers are a great marketing tool for businesses in all industries.

Sticker designs are inexpensive and easily customizable, making it easy to create the perfect sticker for your business. Custom die-cut stickers can be used to promote your business, brand, products, and services. Here are some ideas that will get you started:

• Promote your brand with custom die-cut stickers with your logo or slogan. Customers will never forget their experience with you by seeing your sticker on another customer’s storefront window or laptop bag.
• Create custom die-cut stickers that show off a product or service you offer at an affordable price, so customers know what they’re getting when they purchase from you.

Frequently Asked Sticker Questions

Are stickers expensive?

No, you can typically get high quality stickers for cheap. The things that will impact your price are the size of sticker you order, the quantity, and the material. If you order in higher quantities

How many stickers should I order?

The quantity of stickers depends on your needs. If you want to test out different designs, you can find a company that offers stickers with no minimum order quantity. Once you’ve figured out which design you want to use, you can order bulk stickers to bring down the price per sticker.

Conclusion

We hope this article has helped you see how die-cut stickers can be used in your business.

Many excellent marketing opportunities are available, from multi-level branding to giveaways and loyalty programs.

Remember, if you’re looking for a particular type of sticker or need help designing it, contact us today to learn about our custom sticker service.