In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? If you own and operate a business, you're always thinking about the...
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According to estimates, an astonishing 281 billion emails are sent each day. Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox. To make sure your emails don't end up...
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There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it's almost embarrassing to ask what they are at this point. Don't worry, pretty much everyone is unsure about at least one of...
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Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online. Americans are plugged in more often than not -- that means you have a lot of opportunities to share...
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Americans spend, on average, almost six hours per day watching video. People watch video on their TVs, on their computers, and on mobile devices. So it only makes sense, as marketers, to use consumer's love for video in order to sell your product. This idea is known...
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A good sports coach inspires and educates players with the end goal of a team win. The same applies when working as a professional coach. The tricky part is proving to potential clients you have what it takes to help them achieve their goals. You don’t...
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Just how coveted is a spot near the top of a Google results page? Consider this: In 2019, American businesses will spend over $75 billion on SEO. Although SEO is an effective marketing practice, it's also a tedious one. Even marketing experts admit that it usually takes 1-2...
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In life, looks aren't everything. But in marketing, it's a whole different story. First impressions are made within the first 7 seconds. That means your business only has one shot at attracting consumer attention and converting mild interest into a sale. The packaging of your product is...
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Have you ever seen an ad that made you vow off the product or service forever? If so, then you're not alone. What makes a marketing campaign go viral, and what makes them flop? Keep reading to learn about the top ten worst marketing fails that you...
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Did you know the radio reaches 93% of adults every week? It's no wonder companies are looking for ways to expand their marketing including the radio. If you're new to the radio advertising business, don't let writer's block get in your way. Read on to learn how to...
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