Attract Major Crowds! How to Promote an Event and Grow Your Audience

Are you in the process of creating the next big event in your area?

If this is the case, you want to attract the biggest audience possible. Although it might seem like you need to have a lot of contacts to make this happen, it’s not always the case. 

In this article, we’ll show you how to promote an event and grow your audience with only a few simple steps. 

1. Create a Multifaceted Marketing Plan

The first step if you want to attract more people to your event and grow your audience is to create a multifaceted marketing plan. 

You will not achieve the results you want unless you focus your efforts on more than one platform. The marketing plan should include diversification such as email marketing, social media, and a website for the event.

2. Partner Up With Other Organizers

Although it might seem like other organizers are your competition, it’s very unlikely they will be promoting an event like yours. 

If other event organizers in your area cover different topics but have similar audiences, you might benefit from a partnership with them.

Partnering with other organizers is a two-way street and you can make excellent connections.

3. Use an Event Hashtag 

It’s no secret we now live in a world with hashtags. If you want to promote your event and see results, it’s important you create a hashtag for your event. 

Encourage your event-goers to use the hashtag whenever they post a photo or share your event on social media. This will create more buzz around your event and increase the chances of it going viral. 

4. Use SEO to Your Advantage

Many people use Google to find events around them and see what’s going on in their city. Since this is the case, you need to make sure you use SEO to your advantage.

You need to make sure your event’s page is optimized and you use the right keywords. For example, if your event is a wine tasting in Chicago, your keyword “Chicago wine tasting” should appear a few times on the page. 

5. Create Signage to Complement Your Online Campaign

You’re more likely to attract people to your even if you make the signage visually appealing. Having a graphic designer to take care of your event brochures will ensure people will notice.

Check out these brochure templates from Adobe Spark if you want your next event brochure to be top quality.

6. Think About Paid Ads

Those who want to give their event a little extra boost can also consider paid ads. Choose the platform that most resonates with your audience and choose a paid ad option.

Many social media platforms such as Facebook, Twitter, Instagram, and Snapchat offer paid ad services. They make it easy for you to target your audience. 

How to Promote an Event: The Bottom Line

Now that you know how to promote an event and grow your audience, it’s time you put those skills to the test. 

Start by creating a multifaceted marketing strategy, optimize your page, create an event hashtag, and partner with other organizers. Try these tips and watch your audience grow. For more great advice, head over to our business section.