The marketing world is moving faster and faster it seems, and it’s crucial to stay up to date on the latest tips and tricks of online marketing so you can dominate your industry. If you don’t use right tools and tactics, your business could suffer from a lack of customers, subscriptions, and views. Implement the marketing tips below to win 2018.

1. Facebook Messenger Bots

In the last several years, Facebook Ads have been all the rage in the marketing world. The ability to target people so specifically is second to none. You can narrow down your niche to different demographics including age, gender, location, hobbies, and even income. However, smart businesses are now taking advantage of the newest addition to Facebook marketing: bots.

Simply put, a bot is an automatic program that lets you send Facebook messages to your subscribers if they are on Facebook. Not only can you send standard messages, but you can create clickable menus and entire interfaces that mimic a website within Messenger. This allows you to further engage your market, send followup sequences, and enjoy higher conversions. Right now, ChatFuel and ManyChat are the two most popular bot platforms. They both allow you to queue up messages ahead of time and include rich media like videos, links and images.

2. Mobile-Friendly Design

Long gone are the days where you could throw up a simple website that displayed on computers only. Today, everyone has a smartphone and you need to make sure your site is optimized for mobile.

Certain web platforms, such as WordPress, have themes that come with mobile optimization out of the box. However, if you don’t use this currently you need to hire a web designer or template designer to get the mobile version of your site working well as soon as possible. Kurt Chrisler is a great choice. The investment is well worth the additional sales you could gain.

Today, everyone has a smartphone and you need to make sure your site is optimized for mobile.

3. Sales Funnel Focus

A sales funnel is simply the process that your buyers go through online to purchase your product. The question isn’t whether you have a funnel, it is whether you have a good one. Make sure every action that a user takes on your ads and webpage move them closer the conversion goals you have laid out.

4. Email Sequence

Email is still king. If you don’t follow up via email once you gain a new subscriber you are missing out. Send weekly emails at the very least and offer real value in each communication.

Email is still king

5. Offline Efforts

Online is essential to modern business. However, it isn’t everything. You can still leverage offline channels, such as events and special sales, if you have a brick and mortar location.

In today’s world, the internet has ushered in digital technology that changes how marketers do their jobs. If you don’t utilize the tactics above, you could end up missing out on a lot of quality customers that are waiting to do business with you. Put your marketing muscles to the test and have a killer 2020 by taking the five methods above to heart and getting them to work in your business.