Photo by JJ Ying

Originally Posted On: https://www.thethinkingcoach.com/3-simple-ways-to-new-product-promotion/

 

When your business is ready to introduce a new product or service, you have to go through several strategic stages to make sure that you can get the word out.

It doesn’t matter how good the product is that you are bringing out: if you don’t promote properly, you will lose cash and you will regret your planning – or lack of it!

Promoting a new product has a lot of options when you are working on promotion. Being able to think strategically about the necessary promotional steps is critical.

There are so many different ways that you can promote your new product, from showing off your prototype tooling in meetings with investors to make that connection to using Google My Business.

It’s not always easy to decide where to start, but we have some strategic suggestions that will help you to decide what to do next with your new product.

 

#1 Offer VIP Exclusives of Your New Product

Your loyal customers will love the idea of being on an exclusive list.

Customer loyalty is going to play a huge part in the promotion of the new products that you have available.

They’re the first who will buy into you – their loyalty really does matter!

Have a private online preview of the products available, and your loyal existing customers will be those who keep coming back time and again.

There are so many things you have to do to keep existing customers loyal, and a VIP program is one of the best strategic ways to do it.

#2 Light Competition

Another one of the best strategic ways to generate interest in a new product is to do a competition online.

Sweepstakes and contests always get people interested in what you’re selling.

It’s a natural human instinct to be competitive.

Also, the idea of being able to ‘win’ something, to get something for free is a great motivator.

This is where the use of social media can be a great strategic step to gain a promotional advantage.

You can get involved in social media contests and spend time drumming up interest with your online followers and your audience.

It’s one of the best strategic ways that you can get people excited. When you advertise across different platforms, you can capture more people and get them involved.

They share posts, which then gets their friends and family involved and excited about the competition.

Social media marketers know how valuable contests and competitions can be and that’s why online competitions are so popular.

Email Marketing

If you are smart about your marketing, you’ll know that over 80% of consumers will open emails from businesses for which they have signed up.

If you are not using email marketing to get your customers interested, the alarming question will be “why not??”

It’s one of the best strategic vehicles for a promotion that you can use! And it’s the best way that you can get the word out that you have a new product out!

Whether you use email newsletters or just straight emails, you can offer exclusive discounts and promotions to ensure that you get the cash flowing your way.

Finally

New product promotion has so many strategic avenues.

These are just some of the best ones if you want to ensure that customers are able to see what you are doing as a business and get involved.

The goal for diversification is sales, so why not start today?

As the Life Coach for the Pros, I specialize in training and guiding professionals on how to think strategically about every step of their decision-making process.  Especially how to make great decisions in challenging times.