3 Insanely Clever Ways to Use Promo Products to Market Your Business

We know that you’re always looking for the best — and the most cost-effective — ways to market your brand.

While marketing gimmicks and viral videos might get you attention for a brief amount of time, promo products ensure that your leads will think about your company for long after an event or transaction has ended.

But how can you get creative when it comes to the top promotional products?

Keep on reading this post to find out.

1. Choose the Right Products

The first step in mastering promotional products?

You need to make sure that you’re not only selecting quality promo products, but also ones that are directly relevant to your brand.

For example, while promo pens would work well for an office supply store, they might not be as effective for a wine company. For the latter, a branded wine opener is a much better choice.

Also, although we know the temptation is real, resist the urge to buy trendy products in bulk. The must-have fad of the moment is going to fade. Then, you’ll be left with a bunch of products you can’t really use.

If you want to go trendy, only buy small amounts.

2. Have a Fashion Show with Promo Products

We also love the idea of hosting a small fashion show that features your models wearing your top promotional products.

This works especially well if you’re an e-commerce store that sells clothing and accessories. This way, your promo products aren’t just items you use to generate buzz around your brand.

They actually become coveted pieces of clothing and accessories that your target market wants to wear.

For example, look into promotional hats, branded scarves, and even promo shirts and tees with your logo splashed across them. Then, work them into outfits with other pieces of clothing that you sell.

3. Involve Social Media

You also want your products to generate a buzz about your brand online.

Plus, you can use your promotional products to help you create a community of your leads and customers. (Not to mention, this will allow you to check out their buying and social media habits.)

We urge you to print a hashtag on your promotional products. When you hand them out to people, encourage them to post their pictures on social media holding the promotional products.

Then, like, comment, and share the pictures you find online to your company social media accounts.

Need More Ways to Market Your Business?

While this post has introduced you to some of the top promo products and how to use them, this is far from the only way that you can market your business.

You still need to develop a digital marketing strategy and master SEO, claim your third-party web listings, and perhaps even create a winning logo design for your brand.

We know: it certainly sounds like a lot!

Don’t worry, we’re here to help you understand the next step to take after investing in the right promo products. When you’re ready to learn inbound marketing techniques and more, bookmark our blog.