10 Unexpected Ways to Drive Website Traffic

Around 50% of all trafficable website content comes from organic searches. 

This means people are searching for products online without finding a website through an ad. This is why SEO, search engine optimization, is so important.

With SEO, you can find the right keywords to drive more traffic to your website. You can find the right audience to target, which can ultimately help improve traffic. 

What are some other ways to drive website traffic? With more businesses turning their attention to their online presence, there’s a greater need to learn about the various ways to promote online traffic because it can help with revenue growth. 

Here’s a guide on the 10 unexpected ways to drive in more website traffic. 

1. SEO 

Although already mentioned and it’s worth repeating, SEO is one of the foundational parts to driving in more website traffic. 

If you want more website traffic through SEO, you need to do your research on keywords. You need to find what keywords people are using to look for your product. 

You should also be looking at short and long-form keywords. You’re becoming familiar with how people talk and what they are searching for. You’re learning more about your target audience through these keywords. 

2. Social Media

Another critical part of improving website traffic is using social media. You have to consider posting on social media like Instagram and Facebook. 

Post about new content you recently wrote. Or you can post about your products. 

Ultimately, the more you post, the more your followers will recognize you. They will become familiar with your brand, your story. 

When you post on social media, you should utilize stories and be posting content on a consistent basis. 

3. Advertise 

Another form of increasing website visits is to advertise. For instance, you can use Facebook ads to promote traffic to your website. 

When you advertise, you’re also reaching thousands to millions of people. You can have people visit your website because they are curious about your product. 

You can advertise on more than social media, you can use PPC ads as well as other forms of advertising to drive more traffic to your business.  

4. Start Guest-Blogging

A guest post is when you write a blog that’s posted on someone else’s website.

When this happens, you’re able to drive more traffic to your business. You’re allowing an audience that is usually on someone else’s website to read your blog post and visit your website. 

5. Use LinkedIn

Although LinkedIn is a social network, it’s a unique social network that’s much different from Instagram and Facebook. 

It’s different because it’s purposely designed for professional and working relationships. When you post something on LinkedIn, you can drive a specific kind of traffic. 

You can focus on driving traffic from fellow work colleagues. 

6. Email Your List

If you have an email list, you should be using it to promote your website. 

You want to email your subscribers at least once a week and tell them what you’re doing in your business. Update them on new articles and give them a reason to visit your website. 

Emailing your list is a reason to drive more traffic. It’s a reason to explore different strategies that can help you bring in more sales. 

7. Start Using Video

Although SEO is usually around blog articles, you can also use SEO for video. You can use SEO in short-form videos. 

Short videos on social media or your website can be a great way to attract or keep an audience on your website. You can educate them on your business and what you’re doing. 

You can also use video to highlight customer testimonials videos. 

8. Post These Videos on YouTube

When you do create videos, you should consider posting them on YouTube. 

But when you do post them, it can help bring in more traffic. It can help you reach a new audience that hangs out on YouTube. 

You can also create a YouTube channel, which helps people find your channel and the videos you’ve posted. 

9. Start Teaching Classes

Another way to drive traffic to your website is to start teaching classes online. You can teach classes through YouTube or through a specific teaching website, like Teachable. 

When you do teach classes, you’re educating people about your business. You’re teaching them the value of your products. 

This gives your audience a reason to visit your website.

10. Attend Networking Events

The final way to drive more traffic to your website is by attending networking events. 

Attending networking events for your business allows you to tell people about your business website. You want to give people a reason to visit your website. 

It doesn’t matter if it’s a Zoom meeting or if it’s an in-person meeting. When you have more opportunities to meet people and perk their interest in your business, it will naturally lead to more website visits. 

Another way to drive more traffic to your business that wasn’t mentioned is to buy traffic. This can be fast and efficient to get instant traffic. 

Now You Know How to Drive Website Traffic to Your Business

Learning the best ways to drive website traffic can be challenging. It can be overwhelming figuring out what’s the most effective use of your time when it comes to driving in traffic. 

This article highlights the best ways to drive in traffic. You can try all of them or just one of them. 

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