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Originally Posted On: https://www.brandiversity.com/10-facebook-advertising-tips-for-better-results

 

Have you had minimal or no results from your Facebook advertising? Check out our guide to learn 10 Facebook advertising tips to get better results.

With 2.6 billion monthly active users, Facebook is the king of social media sites. Of those 2.6 billion people, 1.73 billion will log in every day.

It’s no secret that Facebook is a goldmine when it comes to advertising. The potential reach is massive for any well-run ad campaign.

It’s very easy to get blindsided by these gigantic numbers though. Facebook ad campaigns can and do fail. However, if you follow tried and tested tips to advertise on Facebook, you’ll be more likely to score the type of results that you’re looking for.

Here are 10 Facebook advertising tips that’ll bring you better results.

1. Show off Your Products Using Carousel Ads

Facebook’s carousel ads allow advertisers to position up to ten images or videos on one ad, along with ten call-to-actions. Each of these will link to its own different landing page.

This type of ad is suitable for different types of campaigns, not just drumming up online sales.

2. Use the Facebook Pixel

Facebook Pixel is a piece of code that provides information about who is visiting your site. This allows you to create Facebook ads that are better targeted toward the right demographics.

Facebook Pixel can be used in remarketing to encourage customers to buy something else. You can use it to find out which products are more attractive to users, and find out whether your customers are buying through their computer or mobile.

3. Boost Your Reach Using Page Post Engagement Ads

If you have a lot of page likes on your Facebook page but are not really converting, it may be because of the way that Facebook’s algorithms work.

Organic reach is limited to a fraction of your following. The best way to combat this is through page post engagement ads.

When setting your marketing objective, simply select ‘engagement.’ This will include likes, shares, comments, and more.

By selecting engagement ads, you’ll be able to reach those people who like and interact with your content, as well as opening you up to anyone within any demographic you feel applies.

4. Experiment With Audience Targeting

There are several ways that you can target the right audience for your products or services via the Facebook platform. Facebook’s Custom Audiences is especially good for creating remarketing ads.

There are five segments with which you can target users.

• Customer file: This matches phone numbers, email addresses, and Facebook IDs to existing accounts
• Engagement: Users who engage with your content on both Facebook and Instagram
• Website Traffic: Targeting previous visitors to your website
• App Activity: If users have your companies app you can target them
• Offline Activity: Targeting users who have interacted with your brand via phone or instore

You shouldn’t limit yourself to these segments. Using Custom Audiences, you can really hone your audience.

5. Know What Your Competition Is up To

Knowing what your competitors are up to will help you counter their ad campaigns. First, use Audience Insights to target your competitor’s followers. Simply create an audience that likes your competitor’s pages.

Once you’ve done this, you’ll be able to build a new audience based on these demographics.

6. Use Facebook Video Ads

If you really want to capture the attention of your audience, then using video ads will do this.

A Facebook video ad can be anything up to 240 minutes long, so you can really go to town on creating Oscar-worthy ad content for your campaign. Of course, when it comes to making a significant impact, brevity is essential.

In addition to using ads, think about using captions as this will increase the chances of conversion.

7. Optimize for Mobile Devices

Over 63% of millennials buy using their smartphones every day. When you consider how often people are buying using their mobile devices, it is essential that you optimize your Facebook ads for mobile.

This means using vertical images and videos and cutting down on the amount of text you use in your ads.

8. Use Facebook Lead Ads

Facebook lead ads are mobile-only. They were brought into being so that advertisers could stop sending prospects over to mobile landing pages.

A lead form is a useful way of gathering data such as names, phone numbers, addresses, and other core demographics. Because you can get your lead form to open in the Facebook app, your prospects don’t even need to go to your website to give you all of the information.

Lead ads are cost-effective, and the user information that you collate through them can be used for remarketing.

9. Use Several Different Ad Formats at Once

We’ve already touched on the different types of ads that you can place on Facebook, but there are plenty more. Facebook will suggest different ad formats based on the type of campaign objective.

Some ad formats will work better than others for your business, and it is important to experiment to see which works best for you. By experimenting with the different formats, you’ll be able to see which ones bring you the most success.

10. Divide Retargeting From Prospecting

To make sure that you’re getting the best from your Facebook ads, you need to know the difference between prospecting and retargeting ads.

Prospecting ads are there to find you new customers. Retargeting ads are for those who have previously engaged with your brand or products, either through Facebook or by visiting your store or website.

When creating content for retargeting, think about playing on the things that the customer will already be familiar with. When prospecting, imagine your audience knows nothing about your brand at all.

Putting These Facebook Advertising Tips to the Test

While these Facebook advertising tips will help you, there is a lot of time and work that goes into creating a winning ad campaign.

Are you ready to start a social media campaign that delivers ROI or need support on your current one? We’re here to help.

Get in touch today to find out what Brandiversity can do for your business.