Originally posted on https://legalmarketinghub.com/why-legal-firms-need-programmatic-advertising/

If you run a legal firm, advertising is a critical factor in determining the overall success of your legal practice. There are several different types of advertising techniques that you can utilize to further the efforts of your law firm however one is more effective than all the rest. That form of advertising is known as programmatic advertising, this method of advertising uses the assistance of machine learning algorithms in order to automate the entire marketing process for you. The first step to successfully implementing your legal firm marketing strategy is by defining your core target audience in real-time!

There are a few core elements that need to be in place if you expect to run a successful programmatic advertising campaign.

Those core elements are listed below:
• Behaviors
• Weather
• Interests
• Demographics
• Geography
• Time of Day
• Device of Access

All of these factors can be used to target very specific core demographics who are already pre-disposed to the need of your legal services. Not everyone is in a legal situation that calls for the assistance of an attorney, that’s why it’s important for you to target those who are more likely to need your services as opposed to wasting your adverting budget on individuals who completely have no need of legal assistance.

Trying to target individual market sectors and core audiences using manual techniques can be time-consuming and difficult, that’s where programmatic advertising comes into play. Programmatic advertising makes it easy for you to simply input the numerous variables listed above into a system which then uses artificial intelligence and advanced machine-learning algorithms which purchase, broadcast, and sell advertising space at optimal times throughout your campaign.

This is the best way to approach legal firm advertising because it allows you to make the most out of your existing budget. By using programmatic advertising, you will be able to broaden your entire reach through automated marketing materials that are only presented to people who are more likely to interact with the content. Programmatic advertising has had a huge impact on the way that companies and business around the world engage with their potential customers, if you provide legal services of any sort, you can use it to your advantage so that you can spend less and gain more clients without having to put in too much physical effort.

All of the marketing placements that your ads receive will be based on data-driven formulas which have been proven to increase the effectiveness and reach of legal firm advertising campaigns. It also enables you to streamline your marketing campaign since you only have to enter the information for your target audience once before the system does the rest of the work for you.

Programmatic advertising also provides a much more targeted way for business owners and brands to reach their core consumers. Instead of simply creating a legal firm marketing plan to broadcast on a general advertising platform, use programmatic advertising to capitalize on your audience and garner targeted results that will give you exact insights into how your strategy is working.

If you have any questions on how to get started with programmatic advertising for your legal firm, please contact us here