9 Effective Ways to Promote Your Law Firm Online and Get More Clients
According to the American Bar Association, there’s a total of 1,352,027 active attorneys in the U.S. This increase is making it more and more difficult for law firms to stand out from the crowd.
Difficult, but certainly not impossible.
Here are nine effective ways you can promote your law firm online. With these tactics, you can boost your online reach, attract new clients, and build your firm despite the rise in competition.
1. Get a Mobile-Friendly Website
When potential clients are searching for law firms online, their first interaction with your company is your website.
Make sure your site is optimized for mobile as well as desktop visitors. A mobile-friendly website allows you to attract potential clients regardless of where they are. If it’s an emergency and the client checks you out from your phone, your website needs to work on their smaller screens.
Your website also ties into your other digital campaigns. If you’re trying to attract clients to your website, it needs to communicate who you are and what you do.
To promote your law firm online, make sure your website appears legit and professional.
Websites that are optimized for user experience make your information easy to find.
Remember, your website can make a strong first impression. Make sure it communicates your firm as a professional, reliable resource. This will help you stand out from all the rest.
2. Reveal Your Value
It’s not enough to just have an online presence. Many law firm websites are too vague, making it difficult for you to stand out from all the rest.
Put your firm’s value at the forefront of your marketing materials. As you work to promote your law firm online, focus on clarifying the benefits of your services.
How are you better than your competitors?
How do you help your clients and make their lives easier?
When communicating your value, get specific. Highlight your specific areas of expertise. If someone has a specific issue, they’ll want a lawyer who can help with that specific issue.
This is a good time to check out the competition. What value do they offer?
Many law firms choose generalizations such as “we care” or “we’re here to help.”
Remember, vague values won’t help you stand out. Instead, make a specific statement about your specialty. Show clients how you can solve their legal problems to distinguish yourself from all the rest.
3. Step Up Your SEO
How are clients going to find your website if you’re one of a million firms online?
You can boost your website by using search engine optimization (SEO). A high website ranking will ensure you appear at the top of a Google search for lawyers in your area.
A higher ranking will also tell clients you’re a leader in your local industry. That increased credibility will help you stand out from the competition. The higher the ranking, the more likely you can increase website traffic, too.
There are multiple ways you can increase your SEO website ranking.
For starters, optimize your existing content. Use keyword research to determine what people search for when they look for a local law firm. Then, use those keywords in your website content.
SEO relies on unique, regularly updated content. Try posting to your website’s blog on a regular schedule. Show clients you know what you’re talking about.
This can also improve your online credibility.
You also need external links from other credible websites to improve your ranking.
In addition to link building, you can also create custom landing pages to improve your SEO. These pages focus on a specific keyword while helping people recognize your firm’s value.
4. Push Higher with PPC
You can also improve your online ranking by using pay-per-click ads.
In 2018, more than half of online traffic came from mobile devices. PPC ads can help you reach new clients when they’re searching for a law firm. That’s when they’re at home and on their phones, too.
These ads are exactly as they sound; you only pay when someone clicks on the ad. Like SEO, this strategy relies on keywords. However, PPC ads often display above the top SEO website results.
5. Raving Online Reputation
With online reviews, you can show interested clients your previous clients had a happy experience.
People check on online reviews before they decide to trust a company.
Ask your clients to post their reviews on your Google My Business listing. This will improve your online reputation and help you attract new customers.
6. Get Real with Videos
A landing page with a video can increase conversions by more than 80 percent.
People skim through blocks of text. Videos, on the other hand, encourage visitors to stop and watch. Use videos to convey your value and give your firm a personable, online presence.
7. Share Insight & Experience
As you promote your law firm online, make sure you’re conveying your expertise. After all, people want to hire a lawyer who can help offer smart solutions.
Share your insight and show clients you’re experienced. To do this, use your blog, social media posts, and other online platforms. As clients research law firms, this content will show visitors you know your stuff.
8. Stay Social
Social media gives you an opportunity to interact with potential clients.
Create a Facebook business page, Instagram account, and LinkedIn page. Having these accounts will increase your online presence. It also gives you an opportunity to show followers your insight and expertise.
9. Improve Intake
Attracting people to your website is just the first step. Once there, you need an easy intake process to turn those visitors into leads.
Make it easy for clients to contact you. Prioritizing their user experience and convenience will encourage them to trust and work with you online.
You can also add:
- Legal document generators
- E-signature options for legal documents
- Online payments
- Online forms
These add-ons will make the process easier for you and your clients.
Promote Your Law Firm Online
With these nine methods, you can promote your law firm online and attract new clients.
Click over to our most recent posts for more effective tips and tricks.