Face to Face Marketing: How to Do It Right
It’s expected that by 2021, US businesses will spend around $120 billion on digital marketing.
Yet even though a lot a of businesses are moving their marketing online, it doesn’t mean offline marketing is a waste of time.
In fact, some offline tactics can produce great results because they allow you to do things you can’t do over the internet. One such tactic is face to face marketing (F2F).
This post is going to provide you with a short introduction to F2F marketing. Read on, and you’ll discover how this tactic works, as well as how you can use it to grow your business.
Let’s begin!
What Is F2F Marketing?
F2F marketing is a form of marketing that’s reliant on ‘in person’ communication.
Because modern marketing is so dependant on the use of digital platforms, F2F marketing can provide you with a competitive edge. Especially if your competitors have no interest in using offline tactics to generate leads.
Understand Your Audience
One of the ways you can do this is by creating a buyer persona that lists out the goals and fears of your target audience.
When you have this information, it becomes a lot easier to understand what your target audience cares about. This then makes it easier to craft a presentation that’ll turn strangers into clients.
Identifying Opportunities
Finding opportunities to engage in F2F marketing is perhaps the biggest difficulty you’ll run into.
Keep in mind that F2F marketing isn’t reliant on you communicating with just one person at a time. Because of this, you may want to look into finding some speaking opportunities.
If you can do this, your ability to benefit from F2F marketing goes up a notch. That’s because you’re now able to market to many people, at the same time.
Perform a quick Google search to find events related to your industry. Once you find an event that looks promising, ask the hosts if they’d be willing to give you some time on stage.
If you’re finding it hard to pin down F2F marketing opportunities, it might be worth speaking to a company like Smart Circle. If you’d like some info about Smart Circle, a face to face marketing company, click here to visit their website.
Ready to Benefit from Face to Face Marketing?
If you want to benefit from face to face marketing, the tips in this post should be enough to get you started.
It’s worth mentioning that F2F marketing will not provide you with the same kind of data that digital marketing does. Because of this, you’ll need to actively seek feedback from people, in terms of what you can do to improve your F2F marketing campaigns.
In any case, there’s no telling how well F2F marketing will work for your business. It could deliver exceptional results, or it could amount to nothing. The only way you’ll truly know, is if you give it a shot.
Want some more tips on how you can market your business? Check out this post to learn about five low-cost tactics you can use right now.