Top 1,001+ Power Words to Drive Engagement & Boost Sales
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Originally Posted On: https://clictadigital.com/top-1001-power-words-to-drive-engagement-boost-sales/
Have you ever cooked without salt, pepper, and all the other spices? It’s lifeless, bland, dreary food. It’s the same when writing. Your blogs, articles, and copy feel empty without power words. But power words are more than mere flavor.
They’re the secret ingredient to boosting conversion rates and ramping up your clicks.
When sprinkled throughout your content, they’ll spark your reader’s interest and engagement. (And they’re perfect for writing killer headlines guaranteed to get clicks.) You’ll often hear these powerful words in common “marketing phrases”.
Think: “special offer” or “buy one, get one free” or “discover the taste of…”. These marketing words are a little kick in your customer’s brain telling them: take notice.
For example, Teespring skyrocketed its conversion rate by 12.7% by peppering a few power words in their call-to-action.
Learn how to use power words to drive engagement and boost sales on your site and blog. You’ll also be able to use these powerful marketing words in your social media posts and more.
Need to boost conversion rates and ramp up your clicks? Schedule a free consultation today!
What are Power Words?
Power words are about one thing: emotion. It’s about eliciting that psychological response that forces your brain to pay attention.
You’ll typically find power words are one of five things:
- They surprise
- They describe
- They drive action
- They inflame
- They’re unique
We’ve all seen those clickbait headlines like “12 Weird and Strange Facts About Kissing No One Wants to Admit”.
It’s not just the writers being melodramatic; these tactics work to increase your clicks. Kissing, for example, is a unique word (you don’t see it in headlines very often), while weird and strange, surprise and describe.
In short: power words are compelling. They’re called power words for a reason. Even the name has a powerful word in it.
Nor is it just BuzzFeed articles milking powerful marketing words to drive conversions. Take Queen Elizabeth I of England’s speech to her army as the Spanish Armada began its invasion:
“I am come amongst you, as you see, at this time, not for my recreation and disport, but being resolved, in the midst and heat of the battle, to live and die amongst you all; to lay down for my God, and for my kingdom, and my people, my honour and my blood, even in the dust. I know I have the body but of a weak and feeble woman; but I have the heart and stomach of a king, and of a king of England too, and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realm; to which rather than any dishonour shall grow by me, I myself will take up arms, I myself will be your general, judge, and rewarder of every one of your virtues in the field.”
It’s over four hundred years on, and we can still see power words littered throughout the speech – albeit some are a little archaic for our time. You’re not trying to rouse men to battle but customers to sales. Yet, the same lessons apply.
Power words are emotion and persuasion rolled into one.
You’ll find them in copywriting, tutorials, social media posts, inspirational quotes, calls to action, testimonials, website pages, marketing phrases and more. They add oomph and personality to your content. They’re the secret weapon in your arsenal.
1001+ Powerful Marketing Words to Drive Engagement & Boost Sales
You can use them for fear, lust, anger, or greed, to encourage or to forbid. In fact, we use emotion to categorize the different types of power words. Take a look at our powerful marketing words infographic below and read on to see how we break them up into their individual categories.
Powerful Marketing Words Infographic
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Greed Power Words
Doesn’t everyone want to earn more money? It’s a universal emotion. And if you want to sell something, you’ve got to play with this emotion. Except, human greed isn’t just driven by wanting more; it’s not wanting to miss out.
It’s FOMO – the fear of missing out. Nothing drives greed or desire faster than the threat of scarcity. “Hurry” or “While they last” plays with this sense of urgency. It’s a potent tool in the copywriter’s kit. And just because some are a cliché doesn’t mean they don’t work – they do!
Amplify
Attractive
Bank
Bargain
Before
Best
Big
Billion
Bonanza
Bonus
Budget
Cash
Cheap
Cheatsheet
Costly
Deadline
Discount
Dollar
Don’t miss out
Double
Economical
Effective
Elegant
Exclusive
Expires
Explode
Explore
Extra
Fast
Feast
Final
Frenzy
Frugal
Gift
Giveaway
Greatest
Golden
Gorgeous
Guilt-free
Handsome
Hurry
Inexpensive
Instantly
Jackpot
Last chance
Legendary
Limited
Luxurious
Marked down
Massive
Monetize
Money-draining
Money-saving
More
Nest egg
Never again
New
Now
Pay zero
Premier
Prize
Profit
Quadruple
Quick
Reduced
Rich
Running out
Sale ends soon
Save/savings
Six-figure
Skyrocket
Slashed
Soaring
Special
Surge
Triple
Turbocharge
Ultimate
Unbeaten
Value
Waste
While they last
Whooping
Lust Power Words
Lust is a biological need, a compulsion. We’ve all heard the term “sex sells”, and it does. Just flick through a magazine or your Instagram feed. But lust is more than sex. It’s the burning desire for an item we’ve just got to have. It’s more sensual than greed.
Greed tells us to want more; lust says we’ll have fun doing it.
Ache
Allure
Alluring
Arouse
Attractive
Bare
Begging
Beguiling
Brazen
Captivating
Charismatic
Charm
Cheeky
Climax
Compelling
Crave
Covert
Curvaceous
Cute
Decadent
Delight
Delirious
Depraved
Desire
Dirty
Divine
Ecstasy
Embrace
Enchant
Enchanting
Enthralling
Entice
Enticing
Entrance
Excite
Explicit
Exposed
Fantasy
Fascinate
Fascinating
Flirt
Forbidden
Frisky
Goosebumps
Handsome
Hanker
Heavenly
Hottest
Hypnotic
Impure
Indecent
Intense
Intoxicating
Intriguing
Irresistible
Itching
Juicy
Kinky
Kiss
Lascivious
Lewd
Lick
Lonely
Longing
Love
Lovely
Lure
Luscious
Lush
Lust
Pleasurable
Riveting
Mouthwatering
Magnetic
Naked
Naughty
Nude
Obscene
Orgasmic
Passionate
Pining
Pleasure
Promiscuous
Provocative
Racy
Raunchy
Risqué
Rowdy
Salacious
Satisfy
Saucy
Scandalous
Seduce
Seductive
Sensual
Sex
Sexy
Shameless
Sinful
Sleazy
Sleeping
Sneak peek
Spank
Spellbinding
Spicy
Steamy
Stimulating
Strip
Sweaty
Tantalizing
Taste
Tawdry
Tease
Tempting
Thrilling
Tickle
Tight
Tingle
Turn on
Unabashed
Uncensored
Untamed
Untouched
Urge
Voluptuous
Vulgar
Wanton
Wet
Whip
Wild
X-rated
Yearn
Yearning
Yummy
Fear Power Words
Even insects feel fear – it’s wired into our DNA. Switch on the news, and you can inject a dose of fear 24/7. They do it because it keeps eyes glued to the screen.
When using fear marketing words, it’s about attention-grabbing headlines. Missing out on your product or service is something they have to avoid. Just be careful not to overdo this one.
Agony
Annihilate
Anxious
Apocalypse
Armageddon
Assault
Backlash
Beating
Beware
Blinded
Blood
Bloodbath
Bloodcurdling
Bloody
Bomb
Buffoon
Bumbling
Cadaver
Cataclysmic
Catastrophe
Caution
Collapse
Corpse
Cowardly
Crazy
Cringeworthy
Cripple
Crisis
Danger
Dangerous
Dark
Deceiving
Deadly
Death
Destroy
Devastating
Devious
Disappointment
Disastrous
Distressed
Doom
Drowning
Dumb
Embarrass
Epidemic
Fail
Feeble
Fired
Fool
Fooled
Frantic
Frightening
Gambling
Gullible
Hack
Hazardous
Hoax
Holocaust
Horrific
Hurricane
Inferior
Injure
Injury
Insidious
Invasion
IRS
Jail
Jeopardy
Last chance
Lawsuit
Looming
Lost opportunity
Lunatic
Lurking
Meltdown
Menacing
Mired
Miss out
Mistake
Murder
Murderous
Nightmare
Pain
Painful
Pale
Pandemic
Panic
Peril
Piranha
Pitfall
Plague
Played
Plummet plunge
Poison
Poor
Poverty
Prison
Pummel
Pus
Reckoning
Refugee
Revenge
Risky
Sanity-saving
Savage
Scary
Scream
Searing
Shame
Shatter
Slaughter
Slave
Smash
Strangle
Stupid
Subdue
Suck
Suffering
Suicide
Tailspin
Tank
Targeted
Teetering
Terror
Terrorist
Torture
Toxic
Tragedy
Trap
Trauma
Vaporize
Victim
Villain
Vilify
Volatile
Vulnerable
Warning
Weakened
Worry
Wounded
Wreaking havoc
Inspirational Power Words
You’ll hear inspirational marketing words in every office. They’re the marketing phrases used by business coaches and HR departments. Your product is “life-changing”, or your clients are “fearless”.
It’s the pep talk you’ve always wanted. Use inspirational power words to excite, engage, and rev up your customer base.
Able
Adorable
Affable
Ahead of the game
Amazing
Ascend
Astonishing
Astounding
Audacious
Awe-inspiring
Awesome
Backbone
Badass
Beat
Beauteous
Belief
Blissful
Booming
Boost
Brassy
Bravery
Bravery
Breathtaking
Brighten
Brilliant
Celebrate
Cheer
Cheery
Classy
Clever
Colossal
Command
Conquer
Control
Courage
Crowned
Daring
Defeat
Defiance
Delight
Devoted
Dignity
Dominate
Effortless
Elevated
Elite
Empower
Epic
Excellent
Excited
Extraordinary
Eye-opening
Fabulous
Faith
Fantastic
Fearless
Fearsome
Ferocious
Fierce
Flawless
Force
Forceful
Fortunate
Fulfil
Glorious
Glory
Goddamn
Graceful
Grateful
Great
Greatness
Grit
Guts
Happy
Heart
Hero
Honor
Hope
Incredible
Influence
Jaw-dropping
Joy
Jovial
Jubilant
Kick-ass
Kudos
Legend
Legendary
Life-changing
Lovable
Magic
Marvelous
Master
Mighty
Mind-blowing
Miracle
Miraculous
Noble
Openhearted
Paramount
Perfect
Persuade
Phenomenal
Pluck
Potent
Potential
Power-up
Praise
Prestige
Prevail
Profound
Quick-witted
Remarkable
Revel
Rule
Score
Seize
Sensational
Smart
Spectacular
Spine
Spirit
Splendid
Spunk
Staggering
Strengthen
Striking
Strong
Stunning
Stunt
Stupendous
Successful
Super-human
Supreme
Surprising
Terrific
Thrive
Thwart
Titan
Titanic
Tough
Triumph
Tremendous
Unbeatable
Unbelievable
Undefeated
Unforgettable
Unique
Unleash
Uplifting
Valiant
Valor
Vanquish
Victory
Virtuoso
Win
Wonderful
Wondrous
You
Aggressive Power Words
Tell someone they’re “full of sh*t”, and you can damn well bet they’ll take notice. Aggression demands attention. But aggressive power words are a potent force – use sparingly. Just like the art of swearing, a little goes a long way. When used too much, they lose all meaning.
Abhorrent
Abuse
Agitate
Agony
Agonizing
Annoy
Annoying
Arrogant
Ass kicking
Backstabbing
Barbaric
Bash
Beatdown
Belligerent
Bigmouth
Bile
Blatant
Boil over
Broke
Brutal
Bullsh*t / B.S
Bully
Cheat
Clobber
Clown
Cocky
Corrupt
Coward
Crackdown
Crooked
Crush
Curse
Debase
Defile
Delinquent
Demolish
Desecrate
Desperate
Despicable
Deplorable
Diatribe
Diminish
Disgusting
Dishonest
Distorted
Evil
Exploit
Fear
Force-fed
Foul
Freaking out
Full of sh*t
Fury
Furious
Greedy
Gross
Harass
Hate
Hateful
High and mighty
Horrid
Hostile
Infuriating
Jackass
Jealous
Kick
Kill
Knock
Knock out
Know it all
Liar
Lies
Livid
Loathsome
Loser
Lying
Malevolent
Malicious
Maul
Misleading
Money-grubbing
Morally bankrupt
Nasty
Nazi
Negative
No good
Obnoxious
Oppressive
Pain in the ass
Payback
Perverse
Pesky
Pest
Phony
Pissed off
Pollute
Pompous
Pound
Preposterous
Pretentious
Punch
Punish
Rampant
Ravage
Rebel
Repelling
Repugnant
Revile
Revolting
Rotten
Rude
Ruined
Ruthless
Savage
Scam
Scold
Screw
See red
Sick and tired
Sink
Slam
Slander
Slap
Slay
Smash
Smear
Smug
Sniveling
Snob
Snooty
Snotty
Spoil
Stuck up
Suck
Terrorize
Thug
Trash
Trounce
Tyranny
Quixotic
Underhanded
Up to here
Useless
Venom
Venomous
Vengeful
Vengeance
Vicious
Violent
Violate
Weak
Worst
Trust Power Words
You don’t buy a product or service you don’t trust. It’s at the foundation of all customer interactions. Use the other power words to grab their attention, then seal the deal with a trust marketing phrase. Your product is “scientifically proven” to work. There are “no strings attached”.
Just be careful not to sound too good to be true. After all, when someone says trust me – it usually means you shouldn’t.
Above and beyond
Absolute
Accredited
According to
Accuse
Anonymous
Approved
Authentic
Authoritative
Authority
Automatic
Backed
Bankable
Because
Best-selling
Beware
Bonafide
Cancel anytime
Case study
Caution
Cautious
Certified
Clockwork
Dangerous
Diagnosed
Dependable
Don’t worry
Emergency
Endorsed
Ensured
Ethical
Exactly
Expert
Freedom
Foolproof
Fully refundable
Genuine
Guaranteed
Guilt-free
Haven
Healthy
Improved
Ironclad
Legitimate
Lifetime
Moneyback
No obligation
No questions asked
No risk
No strings attached
No-fail
Official
Pay zero
Permanent
Privacy
Professional
Promise
Protected
Proven
Recession-proof
Recognized
Refund
Reliable
Research
Results
Retreat
Risk-free
Rock-solid
Sacred
Safe
Safety
Secure
Studies show
Science-backed
Scientific
Scientifically proven
Sound
Sure-fire
Sure thing
Survive
Tested
That never fails
Thorough
Track record
Trusted
Trustworthy
Try before you buy
Unconditional
Unstoppable
Verify
Well respected
Worldwide
Curiosity Power Words
Telling someone not to do something is the surest way to guarantee they’ll do it. We’re a curious bunch. Who doesn’t want to see “behind the curtain” or learn “forbidden knowledge”? It’s an urge that simply must be satisfied.
Ancient
Astonishing
Backdoor
Banned
Become an insider
Behind the curtain
Behind the scenes
Be the first
Bizarre
Black market
Blacklisted
Bootleg
Censored
Clandestine
Classified
Cloak and dagger
Concealed
Confidential
Controversial
Convert
Cover-up
Dark
Dangerous
Discover
Exclusive
Elusive
Extraordinary
Exotic
Forbidden
Forgotten
From the vault
Hidden
Hilarious
Hush-hush
Illegal
Illusive
Incredibly
Insane
Insider
Interesting
Invitation only
Join
Key
Learn
Limited
Little-known
Login required
Lost
Members-only
Mythic
Never before seen
Odd
Off the record
Off-limits
On the down-low
On the QT
Outlawed
Priceless
Private
Privy
Psycho
Remote
Restricted
Ridiculous
Secluded
Secret
Secretive
Secrets
Sealed
Shocking
Smuggled
Sneak peek
Spoiler
Strange
Supersecret
Thought-provoking
Top secret
Trade secret
Tried to hide
Unauthorized
Uncensored
Uncharted
Unconventional
Undercover
Underground
Under the table
Under wraps
Undisclosed
Undiscovered
Unexpected
Unexplained
Unexplored
Unheard of
Unique
Unlock
Unreachable
Unspoken
Unsung
Untold
Unusual
Unveiled
Wacky
Weird
Withheld
Zany
Use Power Words Wisely
You’re now a power word pro. It’s a daunting responsibility. Power words can convert customers, attract employees, and see your products fly off the shelves. But they can also taint your brand. When misused in marketing phrases, they can give customers the wrong impression – even if they can’t look away.
Attention-grabbing copy takes time. It’s about tweaking the structure and sprinkling in a few power words for added oomph. Check out our ultimate power word list whenever you’re searching for the perfect word.
Power Words and the Marketing Funnel
Power words play an integral part in the overall marketing funnel. From the customers very first impression of your business to the point where they convert, a strategic and well-thought-out strategy that includes power words can make or break a marketing campaign, and produce significant results for your marketing budget.
Are you looking for a world-class digital agency to strategize, execute, and promote your internet marketing strategy? Contact Clicta Digital Agency today for a free consultation!