Why the Athletic Recovery Business Is Here to Stay
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Originally Posted On: https://elevatedcryo.com/why-the-athletic-recovery-business-is-here-to-stay/
More and more athletes rely on cryotherapy treatments to recover and improve sports performance. Athletes understand the importance of recovery after sports or an exercise session for optimal sports performance. Recovery repairs and strengthens the body after a workout.
We will look at the main reasons why the athletic recovery market is here to stay, but first, let us illustrate them by understanding the market itself.
Analyzing the Athletic Recovery Market
Athletic recovery is a segment of the sports medicine and rehabilitation industry. The global sports rehabilitation was valued at $5.78 billion in 2017. The fast-growing industry is expected to reach $8 billion by 20261.
The athletic rehabilitation market is segmented based on product/service type and recovery products, body evaluation, monitoring products, and body repair. An athlete with a severe knee injury will require the attention of medical professionals in comparison with an athlete with minor body bruises who requires cryotherapy or a massage.
The cryotherapy market is also segmented according to the type of injury. Some athletic recovery businesses focus on shoulder, foot, and ankle, elbow, and wrist, back, and spine, among other injuries. Knee injuries are the most common due to increasing participation in football and basketball, increasing the chances of knee injuries.
The body monitoring and evaluation segment are growing at a faster pace in comparison to the other segments. It is expected to increase at a CAGR of 7.6% until 20261. Evaluation is about determining the right measure of treatment for different injuries that occur during sports.
Small scale athletic recovery businesses are taking advantage of the growth in the sports recovery industry. The industry brings together different large and small-scale stakeholders such as small-scale wellness centers, sports recovery spas, and gyms.
The 5 Reasons Why the Athletic Recovery Market is Here to Stay
As illustrated by the above quick analysis of the market, the key factors that will keep the recovery business around for a long time include:
- Sports injuries – Athletes are always looking for recovery solutions.
- The influx of new product and treatment modalities.
- New developments in regenerative medicine.
- Segmentation of the sports medicine market as a whole.
- The increased popularity of sports.
How to Incorporate Athletic Recovery Modalities Into Your Business
There are many approaches to athletic recovery for every business. The client’s type of activity, injury, and equipment used will determine which athletic recovery modality you will use. In some instances, you can combine more than one modality to achieve optimal results. Find out more about selecting the right cryotherapy machine for your business here.
Top 4 common athletic recovery modalities for your business:
1 – Cryotherapy
Athletes push themselves harder every day during training or sports tournaments. Cryotherapy has been adopted as an effective and chemical-free treatment to rejuvenate and fasten the healing process.
Famous athletes such as LeBron James and Cristiano Ronaldo rely on cryotherapy for rapid recovery. Cryotherapy is common in sports recovery because it works fast. The cold vapor in a cryotherapy machine will leave the athletes rejuvenated in just three minutes. Cryotherapy reduces swelling, improves blood circulation for rapid healing, and flushes out the toxins.
2 – Red light therapy
Red light therapy involves the use of a special low-light wavelength lamp and pointing it at the skin or the injured part. The light can catalyze tissue recovery through collagen stimulation and increased blood flow.
Clinical studies have long studied the effectiveness of light therapy on mood and Seasonal Effective Disorder. New studies are suggesting that light therapy can be used as a relief for pain, sore muscles, and other athletic issues.
Incorporating light therapy into your athletic recovery business is easy. All you need the right device that is high powered and produces infra-red light.
3 – Percussion Therapy
Catalyst percussion therapy can alleviate soft tissue tension to improve joint mobility and muscle flexibility. Percussion therapy involves the use of hand-held tools (percussion), which generates over 3200 percussions per minute to dissolve stubborn soft tissue spots and relax muscles.
There are new and improved percussion instruments such as the Raptor that has four interchangeable attachments. In the highest setting, the Raptor can generate 3600 percussions per minute to stimulate faster muscle healing.
4 – Massage
Percussion therapy can be used in a combination of therapeutic massages to relieve muscle soreness. Massages have positive effects on athletic performance, not only for physical well-being but the psychological aspects of recovery.
Athletic Recovery Business Has a Great Future
You can involve many other recovery strategies to your athletic recovery business, depending on your clients and demand. Encourage your clients to experiment with different strategies to identify the recovery option that works best for every athlete. Strategies such as cryotherapy have been proven to aid recovery, but sometimes an athlete might want a massage after a low-intensity exercise.
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