When you have a small or medium-sized business, it’s essential that you find an effective way of advertising – especially if you’re a start-up that’s just entered the industry.
Making you stand out from the crowd, if it’s done successfully, it will result in higher revenue and profits down the line. Even though you are a small business, you want to establish yourselves as the only business that your customers should choose.
Just as important as other start-up essentials such as a motivated team and exceptional customer service, marketing and advertising will not only get your business seen, but it’s also a tool that you can utilize to showcase your professionalism.
But how can you advertise your small business when you have limited capital? Below are the top five methods that you can use, that will ensure that you’re getting the most for your money.

Through Social Media

A good way to kickstart your marketing and advertising is through social media. By posting about your services on platforms such as Twitter and Facebook, you’ll find that you’re appealing to a wider audience for a fraction of the cost of an advertisement.
A key step to take in your overall marketing strategy, you’ll find that interest starts to grow the moment people start to comment on your posts.

Utilize Google My Business

The power of Google My Business is undeniable. A platform in which you can advertise your small business, it will include a link to your website, customer reviews, where you’re located, etc. Showcasing your credibility and reliability, it’s a vital thing to have. Without a GMB account, you’ll find that you’re missing out on dozens of potential leads by not optimizing your services.

Host a Local Event

Now, this doesn’t have to be expensive. It can simply be a local event in which you showcase what you have to offer to new customers. By renting out an event space/bar or another area, creating marketing materials and providing food/drink, it will capture potential customer’s attention, showing why they should check out what you are offering.
It’s also a great opportunity to invite your current customers, showcasing the importance of their loyalty and how much you appreciate it.

Through A Marketplace Platform

When your small business provides a service, a great way of advertising is through a marketplace platform. With so many sme opportunities that you can reap, you’ll be able to showcase your experience, skills, how much you charge and more.
You’ll then be outsourced for your services, helping to grow your revenue and gain invaluable experience within your industry that you can use in the future.

Offer A Giveaway

Want to capture the interest of potential clients and customers? Then why not offer a giveaway. Whether you offer a product or a service, this can be a simple and effective way of spreading the news about your small business. From this giveaway, you’ll find that you will also receive new and exciting leads!