Leadpages is a powerful lead generation and marketing tool for online business owners, and it gets used all around the world for those purposes.

It’s one of the best tools for creating beautiful landing pages that convert, and it’s a favorite option for PPC marketing experts as well.

Leadpages is very capable, but that doesn’t mean it’s the best or only solution on the market. There are plenty of Leadpages alternatives worth consideration, and some are even better than the software solution.

Below we dig into what makes Leadpages unique and some of the leading tools available today that could be used instead of the program.

You should come across some exciting alternatives to Leadpages while reading along, and might even find the perfect tool for your business.

What is Leadpages, and how does it work?

Before looking for alternatives to Leadpages, we’re going to take a minute to focus on what Leadpages is exceptional at doing.

After laying out all the most useful capabilities of the software, we can start comparing to other solutions out there and find some less expensive alternatives to Leadpages or even some more capable options.

Builds Websites and Landing Pages

• Drag and drop website construction
• Create landing pages that convert
• Make sites that are fully mobile responsive

Helps Your Visitors Convert

• Add dynamic alerts to your website
• Customize and add different popups to your webpage
• Make your site more dynamic and help it convert
• Custom create beautiful opt-in forms
• Get help with conversion tips in real-time
• Unlock powerful A/B split testing
• Look through robust analytics to see what needs adjusting

Connect your Platforms Together

• Edit and customize Facebook ads
• Integrate your site with dozens of other products seamlessly

How Much Does Leadpages Cost?

To effectively compare the whole Leadpages service with other products, it’s essential to consider how much the software costs as well.

I’ve broken down the three most common plans that most people purchase when investing in the software.

Leadpages Cost Breakdown

• Start – $19 monthly ($15 annual-monthly price)
• Standard – $37 monthly ($15 per month annual-monthly price)
• Pro – $79 monthly ($48 annual-monthly price)

Start — Works for a single website, works for unlimited traffic, comes with mobile responsive templates, and features Lead notifications as well as group coaching weekly.

Standard — Adds unlimited landing pages, Pop-Ups, Alert Bars, landing page templates, integrations with 40 applications, Ad builders for Facebook and Instagram, Digital file hosting, and a full custom HTML code editor.

Pro – Adds online sale and payment support, unlimited split testing capabilities, email trigger links, and ten opt-in text campaigns.

With these price-points in mind, it will be easier comparing the product to other services offered to help find less expensive alternatives to Leadpages and more capable products worth their cost.

Leadpages is a pretty powerful tool if you take the time to look at all the product is capable of doing.

What that said, everything provided with the Leadpages software isn’t always necessary. The service you choose only needs to be able to do the things you care about for your business specifically.

Major Premium Replacement Options

There are dozens of different premium landing page options on the market today, but below are some of the best that you can get today.

We will look at their features and what each product excels at to make choosing one above the others a bit simpler to do.

Click Funnels – Best for Sales Funnels

Click Funnels is one of the first tools recommended when choosing an alternative to Leadpages. Click Funnels accomplishes some of the same things that Leadpages is designed to do.

ClickFunnels works exceptionally well for creating sales funnels designed to encourage visitors to buy your product or to become a member of your mailing list and buy your products and services later on.

ClickFunnels is simpler to use than Leadpages is, but it’s also a bit more limited.

• Better for sales pages
• Integrated email opt-in forms and shopping carts
• Rapid sales funnel creation
• More limited landing page customization
• Faster website creation
• A more costly service

Leadpages offers a more robust customization tool and allows you to place many different types of objects on your landing page precisely where you want it.

It also comes with far more templates to choose from than ClickFunnels does.

ClickFunnels integrates opt-in forms, shopping carts, and everything that’s needed to complete an online sale quickly and conveniently.

Many of these features use multi-step integrations that make Leadpages more cumbersome to integrate for this reason.

Both products work well, but they have slightly different purposes. If you want the highest level of control over your landing pages, Leadpages is the way to go.

Making pages that convert at the highest possible level for PPC marketing campaigns is a breeze.

If you’re looking for the most effective tool for creating sales funnels that convert, ClickFunnels is an excellent tool to use.

As far as pricing goes, Leadpages is more affordable up until the Pro version, which is around the same price as the cheap ClickFunnels plan is.

Carefully consider what features you value most before choosing between these two software solutions.

Instant Page – Simplest and Tied for Most Capable

Instant Page is likely the most refined and enjoyable of the different landing page products to use today. The software is an excellent premium option on our list of Leadpages alternatives.

Creating custom pages is a rapid process that begins with choosing one of the more than 200 different templates. Page editing is as simple as dragging and dropping specific elements to your page, and crafting finished products takes only minutes.

This software also does away with traffic limits that hold back the likes of ClickFunnels a bit. With the addition of cool features like heatmaps, you can optimize your pages.

The only downside to Instant Page is that it’s pretty costly with a starting price between $149 for the monthly plan or $199 per month when paid annually.

• Much more expensive
• No traffic limits
• 200+ customizable templates
• Easier user interface
• More landing page customizations
• Offers site heatmaps

Unbounce – Most Complicated and Tied for Most Capable

This software tool is essentially a mirror of Instant Page with nearly all the same features. There are just a few key differences to consider.

Unbounce has one of the more difficult page editors to use and is overwhelming for new users, while Leadpages and Instant Page are simple to use.

It’s also more affordable than Instant Page with a starting price tag of $79 per month that goes up to $159 per month for access to more pages, popups, and sticky bars at a time.

Those key differences should make it clear whether Unbounce is right for you or not.

• More expensive than Leadpages
• Features dynamic text changing feature
• Offers heatmaps
• A more customizable page builder than Leadpages

With all these premium Leadpages alternatives to consider, it can be difficult deciding on the right option for you.

Take into account what you want to accomplish when making a decision and use that concept to help you choose the right product.

Leadpages is an excellent affordable tool with sound landing page customization that’s in the middle in terms of customization difficulty.

Unbounce is more capable but also more costly and more challenging to learn. Instant Page is also more capable but streamlined and straightforward to use with an even steeper price tag.

Finally, there’s ClickFunnels. The software isn’t meant to create landing pages alone, but whole sales funnels designed to lead to a purchase.

It’s the best for full sales funnels and a popular choice among marketers today. The other three options are more for a wide range of landing page needs.

Less Expensive Alternatives to Leadpages

Optimize Press – Simple Landing Page Plugin

Optimize Press is like a watered-down version of Leadpages, which is why it’s one of the best less expensive alternatives to Leadpages.

The tool costs just $97 per year for use on up to three different sites. It makes it fast and straightforward to create landing pages, sales pages, membership sites, and more, all with ease.

Optimize Press utilizes a WordPress plugin, which makes it simple to install and put to work.

Get Response – All in One Tool

Get Response is another tool to consider because it’s highly capable, but it also starts at a lower price than most other software on this list.

For as little as $15 per month, site owners can enjoy most of the features of the service as long as they don’t have an extensive email list just yet.

Get Response offers all the following capabilities:

• Drag and drop landing page editor
• Premade sales funnels
• Email opt-ins and marketing solution
• Autoresponders
• An automated marketing flow tool

The landing page editor isn’t quite as robust as something like Leadpages or Instant Page, but it’s a pretty capable tool anyway.

Get Response becomes a very costly tool as your list grows, however. It can cost as much as $580 per month for Professional users with a list size of 100,000, which is why many top-level marketers and site owners prefer an unlimited option instead.

Get Response is a reliable all-in-one solution, though, and a cost-effective tool for those very new to running an online website and trying to get an email list started.

Are Free Alternatives to Leadpages Available?

Leadpages is a powerful tool for building websites and making landing pages that convert. It also adds in a bunch of other tools that can help with successfully running an online site and growing a business.

That’s what makes the tool so valuable.

We decided to see if there were any less expensive alternatives to Leadpages or even free alternatives, and we were pleasantly surprised.

While it would be difficult to replace all the core functions of the software, it is possible to use free tools instead.

Sumo – Email Opt-ins

Sumo is one of the best free Leadpages alternatives when it comes to email opt-in forms. The plugin helps you create converting opt-ins that you can use to capture emails for your autoresponder campaign or future marketing purposes.

There is a premium version of the tool as well, but the free version is more than sufficient to help you get started building an email list.

WordPress Notification Bar – Free Notification Bar

If you’re looking to add notification bars to your WordPress based website, this tool is perfect for the job.

It’s one of our favorite Leadpages alternatives free, and it allows you to add quick notifications that will pop up on your website.

WordPress – Landing Page Creator

While this isn’t as simple as LeadPages or necessarily as effective, technically, WordPress is one of the top free alternatives to Leadpages.

Install WordPress on your domain for free and choose one of the free templates and customize it to fit your needs.

You don’t have to spend any money to get a useful landing page. That said, you’ll likely need many plugins and patience to get everything looking and functioning correctly.

WordPress is an excellent option to go if you don’t have any money to invest in getting started. It will take significantly longer to create converting landing pages, however.

Using something like LeadPages, Instant Page, or Click Funnels provides a much faster result.

Conclusion – Consider Your Options Carefully

There are many Leadpages alternatives available today, some more expensive, and others entirely free to use. No one alternative is going to be right for everyone. 

Site owners with money to invest may consider Click Funnels or Instant Page as an alternative that can do even more than Leadpages for their specific needs.

Those with less money available may want to consider a WordPress website, complete with some free alternatives to Leadpages such as Sumo and WordPress Notification Bar.

You can accomplish a great deal without spending any money, but spending money saves time and achieves even better results.

Decide how you want to build your company’s online presence today and invest in the appropriate software to get that job done.